Page 28 - EM Export Magazine Perfumery edition
P. 28

COMPANY





                                   NEW AWARDS FOR
                             ATELIER







                             FRAGRANZE






                             MILANO











                             New products presented

                             at Esxence 2023



                             70’s Mood - uermi
                             “What I imagined for 70’s MOOD is a woody, ambery,
                             rich  and  strongly  aphrodisiac  fragrance:  a  Patchouli
                             enhanced  by  dynamic,  sparkling  and  spicy  top  notes
                             such  as  Pink  Pepper  and  Cardamom.  A  Patchouli
                             reinterpreted in a thoroughly contemporary way thanks
                             to  Cashmeran,  one  of  my  favorite raw materials  that
                             evokes velvety and silky wood. These molecules are part
                             of amber woods and give it grit. Finally, a Natural Vanilla
                             note with its darker, deeper and “animalized” nuances to
                             boost aphrodisiac and sexy nuances. This was my way   Luca Maffei and Antoine Lie (Noses)
                             of reinterpreting Patchouli, of giving life to the MOOD
                             of the 1970s and thus to a fragrance that is certainly   MISS_u and TIL…
                             overwhelming, sensual and rich.” Luca Maffei.     by LAbORATORIO OLFATTIVO
                                                                                             Laboratorio  Olfattivo’s  two  new
                             harvest Mouse by Zoologist                                      signature olfactory chapters bearing
                             “To  create  the  Harvest  Mouse  fragrance,  I  decided  to    the signature of Luca Maffei.
                             play with the characteristic elements of the Wheat fields       MISS_u a revolutionary concept,
                             where  the  small  rodent  lives.  I  used  Hay  Absolute  to   diametrically  opposed  to  its  twin
                             give the fragrance a natural and vegetal note typical           NEED_U  in  which  the  perfume
                             of sun-kissed summer wheat heads. I also added an               needed the skin to sublimate.
                             Essence of Beer CO² obtained from the distillation of           Here it is the skin that cries out to
                             Malt and Hops. A typical top note that gives impetus to         the perfume I Miss you!
                               the fragrance and a golden effect typical of Wheat.           A love match between skin and
                               To  balance  the  green,  amber  and  floral  accords,  I   perfume … or who knows! A sensual and intriguing
                                added  notes  of  Chamomile  and  Orange  Blossom;   pampering, a strong contrast between sacred and
                                   Opoponax and Benzoin combined with touches   profane. The jus opens between zests of Bergamot
                                   of Turkish Rose essential oil. To give sillage and   and  Mandarin,  a  vibrant  heart  of  Sichuan  Pepper
                                   duration, I played with woody notes such as   and Agarwood Black in an embrace of Patchuoli
                                   Sandalwood and Oakmoss.” Luca Maffei.       and Vanilla.

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