Page 23 - EM Export Magazine Perfumery edition
P. 23

INTERVIEW




 ASTRA










 MAKE-UP





















          key values: quality, safety and accessibility. From the
          point of view of distribution, which is both online and
          physical, we continue to be transversal but we are
          increasingly moving towards qualified points of sale.

          EM: astra is not only an italian brand but is also
          important abroad: how are you distributed? how
          are you perceived on the global market?
          SS:  Thanks to extraordinarily innovative products
          which  ensure  quality  and  performance,  safety  and
          attention to the environment, the Brand has been
          able to conquer the  international market as well,
          becoming  a  point  of  reference  for  consumers  in  the
          forty countries in the world where we are present, from


                                                           Europe  to  the  Middle  East,  but
                                                           also from North Africa to South
                                                           America.  Developing  foreign
                                                           markets has always been one of
                                                           our objectives; for 2023, we are
                                                           aiming to reach a share of 25%
                                                           of  the  turnover,  consolidating
                                                           the markets where we are
                                                           present and developing new
                                                           ones. We are therefore proud of
                                                           the loyalty and the consolidation
                                                           of  the  relations  with  long-
                                                           established clients obtained in
                                                           the past and we are expecting a
                                                           conspicuous numerical growth
                                                           in the countries and a percentage
                                                           impact on the brand’s global
                                                           turnover.
                                                                            Claudia Stagno
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