Page 23 - EM Export Magazine Perfumery edition
P. 23
INTERVIEW
ASTRA
MAKE-UP
key values: quality, safety and accessibility. From the
point of view of distribution, which is both online and
physical, we continue to be transversal but we are
increasingly moving towards qualified points of sale.
EM: astra is not only an italian brand but is also
important abroad: how are you distributed? how
are you perceived on the global market?
SS: Thanks to extraordinarily innovative products
which ensure quality and performance, safety and
attention to the environment, the Brand has been
able to conquer the international market as well,
becoming a point of reference for consumers in the
forty countries in the world where we are present, from
Europe to the Middle East, but
also from North Africa to South
America. Developing foreign
markets has always been one of
our objectives; for 2023, we are
aiming to reach a share of 25%
of the turnover, consolidating
the markets where we are
present and developing new
ones. We are therefore proud of
the loyalty and the consolidation
of the relations with long-
established clients obtained in
the past and we are expecting a
conspicuous numerical growth
in the countries and a percentage
impact on the brand’s global
turnover.
Claudia Stagno
21