Page 34 - EM Export Magazine Perfumery edition

COMPANY

ThE PACKAGING

OF ThE FUtUrE

Sustainability, but also safety and innovation.

Here are the new frontiers of cosmetic packaging

isn’t a trivial issue due to mixed materials or the
various small parts that are difficult to separate. For
this, the manufacturing world is looking at mono-
material solutions and the possibility of separating
different materials once a product is finished. It’s
the consumers themselves asking for a change of
course towards increased eco-friendliness. Research
carried out by Unilever showed that 90% of GEN
Z expects that brands do more to reduce climate
impact while a study by Trivium Packaging reveale
that 86% of consumers under 45 would be willing
to pay more for a product with more sustainable
packaging. Another huge area of development will
be in intelligent packaging, with new technologies
XPAPER: airless paper packaging by Lumson that will help brands have a more complete vision
of the life of consumers while allowing the latter to
One of the main challenges that the packaging access more information about the product and feel
industry will have to face in the coming years will be more comfortable using it.
linked to the reduction of environmental impact, with
particular attention paid to CO2 emissions. According aLL EYES On airLESS
to criteria set by the 2016 Paris Agreement, the EU With POUCh PaCKaGinG
is committed to having net zero climate impact by A fundamental tool to add value to the consumer
2050. The agreement, signed by 196 countries, experience and help brands stand out from the
states that greenhouse gases must not increase masses, despite the increase in production costs
from now to 2025 but the consulting agency Gartner and transport, cosmetic packaging is expected to
has already announced that 90% of companies won’t reach 43,59 by 2028 with a CAGR of 5% between
be able to respect these terms of the agreement due 2021 and 2028 (source: PRNewswire x The Insight
to their dependence on fossil fuel-based plastics Partners). In this market, there’s a place of honor
and single-use packaging. “Net zero design” remains set aside for airless solutions (which has a predicted
a top priority in the beauty world, even if the road CAGR of +5,9% in 2023) designed to avoid waste and
to get there is still long- with over 120 billion units guarantee product integrity. Lumson, with its airless
produced at the global level every year, equal to with pouch options, is one of the greatest examples
70% of the sector’s waste, packaging in one of the of the Made in Italy combination of innovation and
key contributors to the beauty industry’s carbon sustainability. This is demonstrated by the 50mL APP
footprint. Indeed, the recycling of empty containers LIGHT in PCR PE, the first new product of 2023.

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