Page 35 - EM Export Magazine Perfumery edition

COMPANY

The 50mL APP LIGHT in PCR PE isn’t just 25% lighter than the market in the latest years: XPAPER, the airless system in a paper
equivalent APP355 thanks to a reduction of the bottle’s thickness, (FSC) bottle, completely recyclable, developed by Lumson S.p.A
but it’s also more sustainable thanks to the materials used to and realized in collaboration with Pusterla 1880. As expression
make it (80% PCR HDPE + 20% HDPE) and reduced CO2 emissions. of eco-design, XPAPER combines the airless technology with a
In fact, a SPICE analysis (an international platform that measures multi-layered pouch that guarantees the maximum integrity
the sustainability of products and processes), showed that the of the internal formula (skincare or make-up). And recycling is
CO2 emissions generated for the production of APP 355 LIGHT so easy! After use, the consumer can separate the paper bottle
are 19% less when compared with APP START (another one of from the plastic pump and recycle each part appropriately.
Lumson’s airless in PE). “We also expect excellent feedback Customizable according to the needs and the brand identity, this
for TAG, our original airless with pouch solution - explains airless outstands for its extreme sustainability. And numbers
the President of Lumson, Matteo Moretti-. To highlight our support it: from a comparison between XPAPER in 50ml size
commitment to sustainable innovation, this best-seller of ours with an airless in PET (same size) results shows that is 50%
is also available in 25% recycled glass: a solution that we’re sure lightweight, CO2 emissions are reduced by 34%, and the use of
will win over the public”. This is not new, but for sure it is one of plastic is 47% lower*. Creative, technological, XPAPER represents
the most innovative packaging that has been introduced on the the quintessence of sustainable innovation by Lumson.

* From a SPICE analysis, where a comparison was made between XPAPER in 50ml and a Lumson airless in PET (same size), results showed that the aggregate single
score was -65%, and -92% in the resource use, minerals, and metals.

ECO DROPPER, LuMSON’S
NEW MONOMATERIAL DROPPER

Shaping the future of cosmetic packaging The collar and pipette are made of PP
with a focus on sustainability through while the rubber bulb is polyolefin, a
elegant, functional, and environmentally- particular elastomer compatible with
friendly solutions is Lumson’s mission, PP recycling methods. It’s a solution
the Italian leader in primary cosmetics that simplifies recycling because
packaging that has recently launched once the product is finished, all of the
a new monomaterial dropper on the components can be disposed of into
market: Eco Dropper. Like much of the same recycling chain. For packaging
the packaging and accessories created that is 100% sustainable, Eco Dropper
by Lumson, Eco Dropper falls into can be paired with PCR glass bottles.
the category of eco-conscious beauty Confirming the sustainability of this
promoting ‘responsible, sustainable, and new product is a SPICE analysis where
informed’ use. In fact, the company wants a comparison between the mono-
to do its part in ‘steering consumers material dropper and a standard
towards mindful use of resources and dropper with a TPE bulb, collar in
more responsible, informed behaviour UREA, and glass pipette showed that Eco Dropper: Lumson’s new monomaterial dropper
with regards to recycling’. CO2 emissions are reduced by 29% for
Hence, Eco Dropper came about with the MONOMATERIAL version while the oriented to greater transparency
the goal of combining technical function, aggregate score was equal to -39%. with regards to sustainability. This is
performance, and ease-of-use with If it’s true that “the biggest revolutions demonstrated by the concrete actions
attention to the environment. start from small day-to-day gestures”, and tools developed to help companies
This goal has been reached because even then a dropper can make the difference and consumers make more informed
though the dropper is made of just one for our planet. Lumson docet. ‘green’ choices (tools, for example, that
material to facilitate recycling once the Lumson’s latest novelty is a testament try to shed light on many ‘grey areas’,
product has been used up, it maintains to how all the players of the beauty providing information on packaging
the same performance and is as easy to industry, from raw material suppliers recyclability, logistics, the supply chain,
use as ‘traditional’ droppers. to brands, are increasingly more and ingredient sourcing practices).

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