Page 37 - EM Export Magazine Perfumery edition

COMPANY

market with many selective and masstige brands vying for With dedicated teams in each
consumer attention. While Europe has always been regarded country and a comprehensive
as the hub of beauty innovation and trends, it still requires a lot understanding of local market
of support for brands to be known and grow. In recent times, conditions, we have expertise,
the advent of new trends associated with Gen Z and Millennials experience, and contacts to
has completely changed the way we market them, urging us to help brands maximize their
utilize more digital tools, improve visibility in e-commerce, and growth potential in new
use social media and micro-influencers. The focus is now even territories. Our expertise in
more on customers, and communication has to be reliable, the beauty industry spans
authentic, and targeted. Europe, and we understand
the different nuances of each
naViGatinG in thE COMPLEx market.
EUrOPEan MarKEt With a deep understanding of
For brands outside Europe, it can be challenging to navigate consumer behavior patterns,
this complex market without investing considerable time, we can provide valuable
energy, and resources. That’s where Orbico Beauty comes insights into marketing and LENkA kOpEcká,
in. As a well-established family-owned distributor present product placement strategies Orbico Beauty area
in 18 countries of Central and Eastern Europe, we have the that can help brands grow in Director (Poland, DaCh,
team, experience, and market knowledge to assist brands the most efficient way possible. Czech republic, Slovakia)
in entering the proper retail and/or online distribution We are keen to understand
channels, support them in gaining awareness, and capture the latest beauty trends,
market shares. At Orbico Beauty, we believe that developing as well as the digital strategies that are used to attract
long-term partnerships with our principals is essential. Gen Z and millennials. We know how to communicate the
We work closely with brands to understand their needs and message in a way that resonates with the target audience.
provide them with tailored solutions accordingly. Whether it’s In conclusion, the beauty industry in Europe is complex,
introducing new products, developing marketing campaigns, and breaking through as a brand can be challenging.
or improving sales and distribution channels, we provide a
comprehensive suite of services to ensure brand growth. At Orbico Beauty, we offer a comprehensive range of services
We have access to an extensive network of offline and online to help brands grow, enter the proper sales channels and gain
beauty retailers from traditional selective retail, drug channels, the awareness and market shares they deserve. So, if you’re
and e-commerce across Europe to make sure that the Brands looking to enter the European market or grow your brand, talk
we represent are available to customers when they need them. to us. We’re ready to help.

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