Page 15 - EM Export Magazine Perfumery edition

LAUNCH

Following the acquisition of the worldwide

licence by EuroItalia, a new chapter opens

in the history of the English heritage company

He was a young and enterprising perfumer who set proclaimed the Official Perfumer to the Royal Court
up shop in London in 1799, immediately conquering of England, fame spread further afield as royalty,
favour with his first product, a scented pomade artists and generals all clamoured to purchase
made from precious essential oils extracted from it. Fast forward to 2023 and James, a fragrance
Persian flowers. Named Otto of Rose, it paved by Atkinsons for the 21st century. It has a strong
the way for his success, reaching as far as the character, is charming, elegant and powerful. Full
royal household. In 1826, having teamed up with of richness and composed with some of the most
his brother Edward and opened their shop at noble ingredients in perfumery, this charming and
44 Gerrard Street in London’s Soho, he became contemporary creation by Olivier Pescheux and
famous throughout the land thanks to his Eau de yann Vasnier of Givaudan, has an explosive fresh
Cologne which had become the favourite of King start which embraces a warm ambery-floral heart
George IV. It was a bold, heady fragrance based on and rests on a classy woody dry-down of elegant
woody and spicy notes which was a far cry from vetiver and patchouli. The top notes are Bergamot
the citrussy Italian and French colognes of the Oil Italy SSV (Sourcing @Origin), Finger Lime, Pink
day and chimed perfectly with the flamboyance Peppercorn CO2 Orpur, and Clary Sage Absolute
and splendour of the times. When Atkinsons was France OrPur. The heart notes blend together Elemi
Oil Philippines, White Flowers Accord and Violet
Leaves, while the dry-down notes are Vetiver Oil Haiti
OrPur SSV (Sourcing @Origin), Patchouli Oil Ironfree
Orpur SSV (Sourcing @Origin), Musk (Moxalone &
Cosmone) and Akigalawood (Upcycled).
The exceptional raw materials have been selected
or created by Givaudan, including Orpur , literally
®
“pure gold” which aims to unlock the potential
of iconic natural raw materials. 67.12% of the
ingredients of the fragrance are biodegradable and
30% are naturally-derived James Eau de Parfum 100
ml comes in a “London smoke grey” matte bottle,
enriched with a glossy label engraved in silver, with
James standing out in orange, the iconic colour of
Atkinsons. The fame of the House of Atkinson has
continued over the centuries, from the gold medal
awarded at the Universal Exposition in Paris in 1878
and again in 1889 and then the following year the
royal warrant granted by King Edward VII.
Royal favour continued to be bestowed on the
House with its inclusion in the Platinum Jubilee
Pageant Book, the official book celebrating Queen
Elizabeth II’s Platinum Jubilee in 2022, as one of
the 70 distinctly British brands recognized for their
contribution o business, society and culture in Great
Britain. James rightfully follows in this tradition.

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