Page 48 - EM Export Magazine Perfumery edition

LAUNCH ,,

COVERPLA ,,

A PARTNERShIPS IN ASIA WITh DANIChE

FOR ThE LAUNCh OF PiratE SOnG

Bottle, cap and pump…the launch of Pirate Song for Asian fragrance brand

Daniche illustrates the agility of a ready-to-go offer and the magic of mix and match

Daniche is a Vietnamese fragrance house, offering a Coverpla was lucky enough to take part. The brand
range of natural scents. Pirate Song is one of them. Its chose the Mystère bottle in a 50ml format, an in-
launch coincides with the recent opening of a flagship house design also available in a 100ml version.
in Ho Chi Minh City that will offer a complete range of The house of Daniche selected the Top Passion cap
products (fragrances, scented candles, reed diffusers decorated in high-shine silver, as well as matching
and cleansing products for hand and body). For the accessories (pump, pump cover) to go with it.
launch of Pirate Song, Daniche chose to partner with In the same natural vein, it added a printed label on
Coverpla, selecting all the components for its primary an elegant paper with a weave-like texture.
packaging from the French company’s catalog. This launch is based on an agile development model
in which the mix-and-match of different standard
Elegant simplicity components and the choice of finishes offers a
“Each of our fragrances tells an enchanting story.” product with the guarantee of a strong identity.

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