Page 52 - EM Export Magazine Perfumery edition

COMPANY

PUROPHI

A DESIRE TO ExPLORE NEW AND POTENTIAL SYNERgIES

For Purophi circular beauty means that many of
its ingredients come from food waste and contain
important elements which are useful in cosmetics.
The enzymatic bioliquefacts have been developed
without the use of chemical solvents but only
through natural enzymes. The result is active
ingredients that have a low molecular weight,
greater bioavailability and are rapidly effective. The
Purophi desire for sustainability begins with every
formula. Recovering elements from waste and the
use of active ingredients developed in the respect of
the environment, guarantee eco-dermocompatible
formulations for the skin. The packaging uses glass
and to a lesser extent recycled plastic; a patented
ecological solution is used to contain and ship the
product and all the paper used is ecolabel, wood-
and chlorine-free. Only ecological materials are
used for shipment and the box is already packaging
for shipment, meaning no waste. Only plant and
biotechnological ingredients are used, nothing is
of animal origin, making Purophi vegan-friendly. All
the active ingredients are of Italian origin and the
DANIELA ROPPOLO, whole production chain is in Italy. Brand comprises

FOUNDER OF PUROPHI skincare, make-up, body care and hair care. The
skincare has products for cleansing, purifying,
protecting, renewing, peeling and anti-ageing
treatments as well as superhero products if active
Purophi, which stands for Pure Organic Philosophy, ingredients which can be used in association with
was founded in 2014 to find new synergies between the basic creams and oils. The body care products
the organic and inorganic worlds, technology and range from slimming treatments to luxurious body
physiology, science and nature, with a new approach care. The sun care covers all protection requirements
to traditional organic cosmetics, offering performing from SPF 10 to SPF 50 to cover all needs. Products
and efficient formulations, in a better balance with for hair care in solid versions cleanse and care for
the earth’s ecosystem without harmful elements for the hair and liquid products boost growth. Make-up
the skin or for the planet. concentrates on perfecting the appearance of the
Less is more is a guiding principle of Purophi, as skin, with a primer, foundations to meet different
the skin does not need countless products, it is skin tones and degrees of coverage, concealer,
important that they work! blushes, powders and bronzing powders.

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