Page 51 - EM Export Magazine Perfumery edition

EVENTS

There was also great interest in the third edition of For four days Milan
Experience Lab, the first Italian event dedicated to
niche beauty which hosted a line-up of the most
innovative brands on the Italian and international was the hub of the art
scenes.
The two co-founders of Esxence expressed their perfumery business
satisfaction for this year’s event. Maurizio Cavezzali,
also CEO of Equipe Exhibit, stated, “Esxence is the and new trends
world’s reference event. The most important players
in the industry meet here, trends are decided here,
emerging brands do their debut here. Edition after
edition, we always aim to renew ourselves,” while
Silvio Levi, Director of the Essencional Study Centre,
said, “I am very leased that the 13th edition of Esxence
validated the extreme verve of the sector at intentional
level. There was a clear appreciation of our role as
important layers in the beauty supply chain; our
workshops were well attended and covered topics of
extreme relevance, not only from a business point of
view but also – and above all on the front of knowledge,
creativity and better understanding of the value of
olfactory communication.”

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