Page 50 - EM Export Magazine Perfumery edition
P. 50
EVENTS
ESXENCE
MORE ThAN 10,000 VISITORS ATTENDED
ThE ART PERFUMERY EVENT
The 13th Esxence - The Art Perfumery Event was A total of 298 brands (95 Italian, 203 from the rest
held at the MiCo (Mian Convention) Centre from of the world, equating to 70% of foreign exhibitors)
30th March to 2nd April with a record attendance: exhibited their fragrances to retailers, buyers,
10,300 visitors came from all over the world to see distributors, fragrance lovers and the media.
(and especially smell!) the latest creations from They were divided into 98 Main Brands and
established and up-and-coming creators from every 200Spotlight brands in the 11,000 square metres of
corner of the globe. exhibition space. Some of the trends that highlighted
at Esxence included attention to the “soul”: some
fragrances talk to the soul, some have the word “soul”
in the name or suggest the concept by including
revitalizing or relaxing notes (mood enhancing) in
the formula; the link between olfactory notes and
music has emerged, as if seeking a synaesthesia
between smell and hearing. Also involving sight
with bottles and names that refer to songs or
musical genres: many brands have designed new,
more sustainability-conscious packaging and there
is an emerging trend to rediscover the classic and
traditional notes and explore new plant-based ones.
Esxence also hosted 26 conferences and workshops,
open to the public of enthusiasts and industry
insiders, featuring some of the world’s most
influential voices.
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