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LAUNCH
Well-being
The fragrance house that created the Toy 2 “Pearl”
Essence, has harnessed the invisible power of scent Green chemistry
on our mindsets, memories and mood. With 99.8% of its ingredients obtained by means of green chemistry,
Certain nodes in the human brain are activated with 94% of its prime materials biodegradable and 44% of ingredients
specific scents and by adopting a neuroscientific derived naturally, Moschino Toy 2 “Pearl” is not shy when it comes to
approach, the fragrance house is able to reveal sustainable credentials. It is also compatible with vegan principles.
the potential of carefully selected ingredients to
achieve an all-encompassing wellness.
By recording 2.5 million measurements in the
brand and processing the latest scientific data and
artificial intelligence techniques, the fragrance
house can observe significant activation of brain
networks associated with 8 emotional and cognitive
dimensions.
This approach is known as the science of wellness,
a unique programme that combines AI and
ingredients exclusive to IFF and over 40 years of
data on consumer preferences.
This tool has enabled Domitille Michalon-Bertier to
create a perfume that contains both emotive and
cognitive properties for Moschino.
The result is Toy 2 “Pearl”, a fragrance that stimulates
an extraordinary sensation of luminous joyfulness
and youthful energy in its wearer.
The Bath Range
The scintillating Moschino Toy 2 “Pearl” essence is
bottled as a Bath & Shower Gel as well as a Body
Lotion. The delicate fragrance notes linger on the
skin for a hydrating whisper of a warm summer’s day.
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