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Health-Span Beauty:

Why the Move to

Journey-Inclusive

Beauty is Inevitable

Image source: Unsplash

In recent years, there has been a notable shift toward prioritizing announcing its new Skin Longevity platform, the Estée Lauder
longevity and health-span, or the period of life spent in good Companies has invested in the formation of a longevity expert
health, as key areas of focus, not only within the scientific collective across multiple disciplines to educate and empower
community but also across industries, including beauty. This consumers to rethink how they approach skincare and lifestyle.
shift is driven by a growing recognition of the importance of not Meanwhile, L’Oréal Groupe’s venture capital fund, BOLD (Business
just extending lifespan, but also enhancing the quality of life and Opportunities for L’Oréal Development), announced in January
promoting overall well-being through a variety of lifestyle changes. their investment in Swiss consumer health company Timeline, a
Researchers have recently turned their attention to regions known biotech focusing on aging and longevity. The multidimensional
as blue zones, where populations exhibit exceptional longevity and multi-industry impact of research into longevity comes at a
and a reduced incidence of age-related diseases. These blue time when consumers are eager for solutions that support their
zones, such as Okinawa, Japan; Sardinia, Italy; Nicoya Peninsula in overall health, beyond just meeting cosmetic needs.
Costa Rica; and Loma Linda, California have attracted significant While health and wellness are generally a priority for consumers
interest due to their unique demographics and lifestyles. By across generations, younger demographics like Generation Z
studying these populations, researchers look to uncover the place significantly more importance on their health and show
distinct factors, or set of factors, that promote such remarkable above-average interest in addressing mental and physical well-
longevity and overall health and vitality. being compared to other age groups . According to McKinsey
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Interest in longevity is growing, and the beauty and wellness & Company, in the United States alone, the wellness market is
industries are growingly recognizing the importance of integrating estimated at US $480 billion, growing at 5 to 10% per year, with 82%
these insights into their practices and communications to resonate of American consumers now considering wellness as a top priority
with consumers who are increasingly attentive to their health. In in their everyday lives. The trend stretches across continents with
recent industry news, beauty giants Estée Lauder Companies and similar findings in the United Kingdom and China (73% and 87%,
L’Oréal have both invested in longevity-related initiatives. Recently respectively) . When it comes to beauty, these younger consumers
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