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importance in maintaining overall well-being. Once considered
unmentionable taboos, hormones are beginning to be perceived
as welcome companions for life.
This shift in perspectives has led to the development of
beauty and wellness products specifically designed to support
hormonal health and promote overall well-being. French beauty
and wellness brand MiYé specializing in skin care products and
dietary supplements enhancing women’s hormonal balance has
gained much interest, with a recent investment from derma-
pharmaceutical giant Pierre Fabre Laboratories. Targeting taboo
and misunderstood women’s hormonal imbalances, MiYé boasts
a wide range of skin, hair, and personal care products along with
targeted supplements to alleviate the symptoms of hormonal
imbalances. Addressing specific life stages and hormonal
conditions such as premenstrual syndrome, perimenopause
and menopause, endometriosis, post-partum, and beyond,
MiYé hopes to change the stigma around hormones and bring
targeted solutions to help women live in harmony with changing
hormonal levels. Meanwhile, US-based skin and personal care Image source: Pexels
brand Womaness is disrupting the industry with uniquely
targeted treatments, specifically formulated and designed for
women’s changing bodies. Womaness Co- Founders Michelle By embracing and celebrating hormonal balance, the beauty
Jacobs and Sally Mueller “created Womaness to modernize and wellness industries are encouraged to promote a more
aging,” bring once unspoken topics to the forefront, and help holistic approach to beauty and well-being that recognizes the
women positively navigate hormonal changes. interconnectedness of aging and hormonal health with overall
Hormones are essential companions across genders and affect vitality. With growing demand for health-conscious alternatives,
everyone at every stage of life. For Onecare Wellness, creating we can expect to see significant changes in the industry over
a dedicated supplement to help optimize men’s hormone the next five years such as a greater emphasis on personalized
levels and vitality was essential in addressing men’s hormonal approaches to beauty and wellness, that take into account
health. Hecules , their line of dedicated supplements, offers individual differences in aging processes and health needs.
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natural adaptogens, essential vitamins and minerals vital to the As part of this movement, it is expected that beauty brands
physiological well-being of men, specifically targeting metabolic and wellness companies will increasingly play a role in raising
health, fertility, and hormonal levels. Meanwhile, US-based awareness about specific health-related topics and shine a
prenatal supplement brand WeNatal aims to “reimagine the light on often overlooked conditions, illnesses, disabilities, and
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gender paradigms around fertility and pregnancy to make a beyond. As consumers continue to invest their time and money
positive impact on the health and well-being of couples and in health-conscious brands, products, and practices, they will
their future children,” shifting the conversation from woman- also demand for companies to understand their unique needs
centered to couples-centered. Shifting the discussion around and address natural life changes in an authentic way. We can
fertility and pregnancy to include her and him, WeNatal is expect more beauty companies to tap into specific health
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on a mission to promote healthy pregnancies for all, from concerns when formulating new product lines, addressing
pre-conception through to post-partum. Offering dedicated beauty and wellness on a deeper level than ever before; and
supplements that help promote balanced hormonal levels, create spaces for consumers to connect about shared concerns.
healthy reproductive systems, and optimal immune systems, Overall, the beauty industry’s shift toward journey-inclusive
WeNatal is addressing often unresolved questions around practices represents a positive step towards promoting health
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fertility. and well-being for people of all ages, across life’s stages.

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