Page 46 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

CoSmoProF

WorlDWIDE 2024

THE 55 EDITION OF THE WORLD’S MOST
TH
IMPORTANT EVENT CONFIRMED AS A UNIqUE

PLATFORM FOR THE SECTOR

important, accounting for with 35% of the total,
showing once again how important Cosmoprof
Worldwide Bologna is as a strategic showcase for
brands that are looking for global visibility for the
first time. The international appeal of the event
was confirmed by the participation of 30 national
pavilions, with newcomers Estonia, Norway, Pacific
Islands, Palestine and Singapore. Nearly 250,000
attendees thronged the pavilions of the Bologna
event, confirming it as a unique platform for the
sector and an incomparable development driver for
an industry which, according to market analyses by
EUROMONITOR INTERNATIONAL, on a global level
will exceed a value of $670 billion by the end of the
year, with an annual average growth of 9% expected
for the next 4 years.
Over 3,000 exhibitors from sixty-nine different
countries came to Bologna for the 55 edition of Foreign stakeholders and new dates
th
Cosmoprof Worldwide, showing an increase of 4% The collaboration with the Ministry for Foreign Affairs
compared to last year. European companies account and International Cooperation and with ITA - Italian
for 58% of the exhibitors, compared to 42% of Trade Agency boosted the presence of delegations
companies from outside Europe. The percentage of with the most important importers, distributors and
new exhibitors compared to last year was particularly retailers from all over the world, involving more than

44