Page 48 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

ESxEnCE

A SUCCESSFUL 2024 EDITION FOR

THE ARTISTIC PERFUMERY EVENT

Trends seen at Esxence
The new trends that emerged at the event include the
triumph of the cherry, declined in fragrances for the
person and for the home, and notes borrowed from
the plant world, symbolizing the desire to return
to the origins, in every sense. Fragrances recalling
space, the sky, brightness, symbolizing the desire to
reach for the stars, were presented. Speaking of light,
the best is still the one evoked by a smile, a sign of
a rediscovered good mood after dark and uncertain
years: the new fragrances do not aim to seduce as in
the past, but to create and communicate a state of
inner well-being and psychosocial balance. It seems
clearer than ever that the body and mind are one,
and that even with a scent it is possible to reach the
soul. Three hundred and sixty brands, divided into
100 Main Brands and 260 Spotlight Brands, shared
Now in its 14 edition, Esxence – The Art Perfumery the 14,000 square metres of exhibition space. Over
th
Event, was the showcase for 360 carefully selected 12,000 participants came to Esxence, including
brands (one-third from Italy and two-thirds from 30 operators, buyers, beauty and fragrance lovers, with
different countries) and the new trends in the sector, 39 foreign operators from 15 countries attending
as well as offering a rich calendar of events, round thanks to the support of the ITA - Italian Trade
tables and talks. Esxence was held from 6 to 9 March Agency, Ministry of Foreign Affairs and International
and presented the best of the sector’s excellence Cooperation.
to buyers, retailers, distributors, professionals
and enthusiasts who flock to Milan every year to
discover what’s new in designer perfumery and get
to know both new and emerging and well-known
established brands.

The milan show attracted

over 12,000 visitors

who discovered the

sector’s new trends

46