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EVENTS

CoSmoProF

CbE ASEAn 2024

NEW BUSINESS OPPORTUNITIES TO ENTER

INTO THE SOUTH-EAST ASIAN MARKET

evolution of beauty market in Southeast mArkET SCEnArIo AnD
Asia. The last edition hosted more than nEW ConSUmErS hAbITS
1,000 exhibitors and brands, 57% of Demand for premium & luxury items
them coming from overseas countries. demand represents the 28% of the Thai
This year, we expect an even more market in terms of revenue. The increase
remarkable turnout, spanning over of average income, as well as the greater
22,000 square meters, featuring 1,500 financial independence for women, are
brands, and welcoming 14,000 visitors. impacting positively on products with
For 2024, companies participate from higher quality and safety standards.
Argentina, Australia, China, France, Cosmoprof CBE ASEAN is facing local
Hong Kong, Italy, Japan, Korea, Malaysia, market needs adapting its offer and tools
Portugal, Taiwan, Thailand and many and proposing dedicated special areas
others. Cosmoprof CBE ASEAN aims to with specific partnerships and initiatives.
The Beauty & Personal Care market in foster seamless connections between The SPA sector is a fundamental driver
Southeast Asia is projected to generate the supply and demand sides. The of Thailand’s tourism industry, thanks to
revenue of US$34.22bn in 2024 with Cosmoprof-signature Buyer Program, its rich tradition of natural therapies and
an expected annual growth by 2028 of serves as a crucial initiative to promote treatments. Thailand is renowned as one
3.30%, according to latest research from meaningful connections between of the most sought-after destinations
Statista. Local consumers are spending exhibitors and esteemed buyers, both in the global wellness sector. Thai SPA
more and more for their personal care locally and internationally. Building on offers a wide range of treatments, from
and cosmetics daily routine. Referring this success, 2024 Cosmoprof CBE ASEAN traditional Thai massages to modern
to distribution channels, online sales are will host over 300 buyers, l primarily wellness techniques. Following the
anticipated to contribute 20.4% of the coming from Thailand, ASEAN countries, growth of the segment, for the first time
total revenue in the Beauty & Personal Europe and the Middle East. representing Cosmoprof CBE ASEAN and World SPA
Care market by 2024. For brands and diverse industries and opportunities for & Well-Being Congress will take place
companies wishing to take advantage collaboration. simultaneously and in the same location.
from the positive economic scenario,
Cosmoprof CBE ASEAN represents
a unique opportunity to boost their
business. The exhibition will celebrate
its third edition from 13 to 15 June 2024,
in the Queen Sirikit National Convention
Centre in Bangkok. The exhibition is
recording impressive growing results year
after year, and it is becoming a reference
event for stakeholders interested in the

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