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VALÉRIE KAMINOV – BIOGRAPHY Vietnam is rapidly emerging as a significant player in the beauty and personal care
Trailblazer, entrepreneur, advisor and business industry in Southeast Asia, notably expanding its e-commerce presence. Despite
strategist are just some of the ways to describe indications to the contrary, there’s a widespread perception that there might be
Valérie Kaminov, Founder & Managing Director a shift towards natural and organic ingredients, though current trends suggest a
of International Luxury Brand Consultancy. different direction. A quick look at the stats and upcoming trends gives insight into
Valérie’s enviable reputation in the world this booming market which, with the right guidance, could hold great potential for
of international beauty, stems from her highly brands looking to expand into new territories.
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking
to grow their business around the world.
Since establishing her influential consultancy,
Valérie has successfully steered emerging talents to
global recognition, re-established well-known names,
advised on growth plans and introduced a host
of beauty brands to new distribution channels.
She has been instrumental in the transformation
of many businesses around the world and always
on the belief that profitable market entry An overview of the market and its consumers
and sustained growth require the right partners. Revenue for the beauty and personal care market in Vietnam is projected to reach
It is why she is regarded as one of the most US$2.66bn by 2024 with an annual growth rate of 2.97% (CAGR 2024-2028). The
well-connected people in the industry. largest sector within the market is Personal Care with an estimated market volume of
Having been at the forefront of the global US$1.17bn in 2024. Furthermore, online sales in Vietnam are on the rise and growing
cosmetics industry for over 25 years, at pace, with 20.2% of all sales happening via a digital channel and is expected to rise
Valerie’s thought leadership and knowledge have led to nearly 28% by 2028.
her to be a regular contributor to Export Magazine,
creator of Connect Beauty, host Vietnam: a vibrant market
at the IMF Convention, developer of the Cannes with a young population
Duty Free programme as well as author of the
informative market-focused Inside Cosmetics Vietnam boasts of a young population
Collection that have become required reading which makes for a dynamic market
for brands looking at global expansion. with 93% of 25-32 year olds reported
From launching brands on the international to be using skincare everyday.
stage to being a business intelligence resource,
Valérie’s rare combination of skills make her
an exceptional consultant and advisor.