Page 44 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

ATKINSONS

WHEN A PRINCE MET AN ACTRESS…

for the perfumes he wishes James Atkinson and his
illustrious house to compose for himself and his
lover: oud, the precious resin of agarwood and the
crown jewel in oriental perfumery. The Crown Prince
was determined to have a pair of fragrances blended
for them. He insisted on incorporating distinctively
English accords of Central London (to remind the
Prince of the terrific time he had there) Earl Grey tea
(the favourite beverage of Mabel Normand) and, for
the Prince’s own scent, leather (to conjure up the
smell of boxing gloves and his glories in the ring). The
result of Oud Save the Queen and Oud Save the King.
In Oud Save the Queen, the characteristic aroma
of bergamot from Earl Grey tea merge with the
spicy notes of cloves and the sweet nuance of
orange blossom. Jasmine also contributes its
The love story that inspired inebriating notes to the heart of the fragrance. In the
background, the musk, boisé and seductive notes

the fragrances by Atkinsons of guaiac wood and Oud recall the powerful appeal
of the Orient, giving this fragrance persistence and
strength of character. Creamy and sensual.
Oud Save the Queen and Oud Save the King are Oud Save the King, the fragrance for men in this
the fragrances by Atkinsons that combine the best duo, is also inspired by this tale of taboo love. It is
of English elegance and the mysterious seduction a luxurious and sensual fragrance, with a bouquet
of the Orient. The fragrances are created and that pays tribute to the passion of the Prince for
distributed all over the world by EuroItalia, a leading English traditions, starting from the aroma of Earl
company in selective perfumery. The inspiration Grey tea, which Mabel adored. The rich notes of
for these perfumes dates back to the 1920s and suede and a powdery orris notes are joined by oud
a story of forbidden love. The passion celebrated and the sensuality of sandalwood and of musk which
in these fragrances is the one between the Crown evoke the profoundly oriental nature of the Prince.
Prince Mohammed Ali Ibrahim, nephew of Fuad Oud Save the King is a majestic and sophisticated
I of Egypt and a renowned boxer, sports car driver perfume, perfect for a king. Or for a Crown Prince
and dandy, and Mabel Normand, the pioneering and his royal passion. Mabel Normand died at the
actress and director of Hollywood in the golden era early age of 37 from tuberculosis, but her legendary
of silent movies, co-star of Charlie Chaplin . Fuad, love affair with Prince Mohammed Ibrahim Ali lives
however, has ruled that Mohammed Ali Ibrahim on in these exquisite fragrances thanks to James
shall never marry the Western actress. Legend has Atkinson. The fragrances come in a luxury burnished
it that the Egyptian prince turned up one day at the bottle, the colour of champagne, with a simple but
head office of Atkinsons in London, with a delicately elegant embossed central part, with the coat of arms
engraved wooden box, holding the key ingredient of Atkinsons and the name of the fragrance.

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