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EVENTS

beAUtYWorLD ceLebrAteS tHe

ImportANce oF tHe mIDDLe eASt

BeautyMatter’s Kelly Kovack will present key findings from the report live on the Next in Beauty stage at the
upcoming Beautyworld Middle East 2024 event from 28 – 30 October at Dubai World Trade Centre. With 2,000+
exhibitors and 70,000+ expected visitors, the event celebrates the importance of the Middle East market as a key
player in the global beauty industry, acting as a bridge between manufacturers, buyers, and brands, and providing
industry professionals across the entire value chain a platform for connection, education, and global trade.

part driven by the Middle East’s younger Organization of Economic Cooperation
and digitally connected demographic, and Development countries. Beauty
urbanization, rising disposable incomes companies wanting to tap into
and a growing expat community – with this influential younger consumer
insightful predictions as to market generation must have a digitally-savvy,
worth in the near future. Findings on values-first approach, with Gen Z’s
the region’s consumer demographic purchasing habits increasingly looking
show that Gen Z leads the charge beyond pretty packaging to brands with
across MENA, with under-30-year-olds storytelling, purpose, and unique selling
making up 55% of the population points. The report also spotlights the
in comparison to 36% for the growing demand for A-beauty (Arab
beauty) brands and products that are
Beautyworld’s extensive and insightful designed to meet the specific needs
new report, in collaboration with and preferences of Middle Eastern
BeautyMatter, provides industry beauty consumers, as well as the impact
professionals with all-new research, of regional brands on a Western market,
core data and intelligence into the with beauty brands such as female-run
Middle East’s fast-growing beauty Saudi-based Asteri and Omani luxury
industry for the first time. With the fragrance house Amouage setting
MENA (Middle East and North Africa) their sights on both global expansion
beauty and personal care industry and international recognition.
currently valued at US$46 billion and
projected to reach US$60 billion by
2025 according to estimations by Key insights from the beautyworld x beautymatter 2024 middle east market
Euromonitor, the bespoke Beautyworld report: past, present, Future include:
x BeautyMatter 2024 Middle East • The GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) is
Market Report offers a timely and in- home to some of the world’s fast-growing economies, with the World Bank anticipating
depth statistical look at the evolution, the region’s GDP to triple to US$6 trillion by 2050, but could grow to US$13 trillion.
development, and future growth of the • Double digit growth is expected across all major beauty categories in the region to 2027
region’s beauty industry. with a total CAGR of 12%, the highest globally according to McKinsey and Euromonitor
The report uses data, intelligence • In terms of the global fragrance market, Expert Market Research predicts it will be worth
and insights from industry executives US$7.21 billion by 2032, largely driven by the UAE and Saudi Arabia.
and experts to distil the intricacies of • Women in the GCC spend an average of US$63 on make-up and US$52 on skincare per
consumer demographics, the driving month, with men spending an average of US$16 per month on skincare.
forces behind evolving trends, and the • Despite the growth of e-commerce mall culture remains firmly engrained in the Middle
emergence of the new beauty consumer East, a market set to grow from US$376 billion in 2023 to US$586 billion in 2028
in the region. The data not only analyses according to the Middle East Council of Shopping Centres and Retailers
the rising demand for beauty and • There were 8,762 spas across MENA in 2022, representing US$4.4 billion, according to
wellness products in the region. it the Global Wellness Institute, a 49.2% increase since 2020, while Stellar Market pegged
also illustrates the high potential for MENA’s spa service market at US$25.77 billion in 2023.
continued growth rate in the sector, in
For more information and to register, visit: https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html

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