Page 92 - EXPORT MAGAZINE

EVENTS
ceNtrAL ASIA beAUtY eXpo
Successful results for the 6 international edition,
Central Asia Beauty Expo, true
expression of the beauty market in
Kazakistan, has registered for its
6 edition a very good attendance.
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The exhibitors – more than 1.500
brands, were coming from 31 countries.
The presence of some national
pavilions underlined that Central
Asia Beauty Expo is going more and
more international. National Pavilions
were from China, Italy, Korea, Russia
(from the Export support centers of
Novosibirsk, Kirov, Moscow, Pskov,
th
held in Almaty
yaroslavi regions and Krasnoyarsk
territory). Among the exhibitors,
62% were manufacturers,
38% representative and
distributors; 65% foreign,
35% from Kazakhstan.
The exhibition recorded
67% new exhibitors, and
33% on a annual basis.
A buyer program hosted
250 buyers from Kazakhstan,
Kyrgystan, Tajikistan
and Uzbekistan.
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eXHIbItIoN’S proGrAm
Throughout the three days, various
presentations and master classes
were held on the podium for
trading companies and stores,
for salon business professionals,
as well as for cosmetologists.
Top speakers from Kazakhstan,
Russia, Italy, Korea, the USA
and Latvia performed for visitors.
On May 30 , 31 , a business
th
th
conference for trading companies
and stores was held on the topic:”
Challenges to Beauty Business”;
“Opportunities and Risks”;
“Successful sales management tools”.
On June 1 a conference
st
has been devoted to salon
business owners on the topic:
“Trends 2024-’25 in the Beauty Industry”.