Page 96 - EXPORT MAGAZINE

AWARDS

THE LATEST AWARDS THAT
NAZIH GROUP WAS GRANTED WITH
EXCLUSIVE VICTORIES:
OCTOBER 2020
Messe Frankfurt Middle East, the
organizers of the Beauty World Middle East
exhibition, announced a surprise “Lifetime
Achievement Award” for Nazih Group
founder Mr. Nazih Hamad during the
Beauty World Middle East Awards Week.
Mr. Hamad was awarded as “the region’s
most recognized industry figure”. Nazih
Group was the first company along with its
founder Mr. Nazih to be granted the
“Lifetime Achievement Award” in
recognition of outstanding industry
contributions over a career spanning more
than 40 years. Nazih Group has a long sub-brands for all cosmetic and beauty
association with Beauty World Middle East items, quality always wins.
as a Launch Partner and Official Salon Premiumization is a strategy that Nazih
Supply Partner that continues to provide Group brands and retailers leverage to
beauty professionals with the latest trends
in the market. Beauty World is the largest help emphasize the value or quality of
international trade fair for beauty in the their products. It is the science of
Middle East and highlights the innovations Product of the Year “ award. The item is motivating consumers to pay more for the
of the professional industry. the Hair Toxx Kryotherapy treatment quality of brands, products and services.
FEBRUARY 2023 machine and products from the Brazilian Product quality is a crucial factor in the
beauty industry. It can be influenced by
Mr. Nazih Hamad was awarded with the brand Brazilian Secrets Hair. The Hair factors such as the ingredients used, the
Toxx treatment is a complete hair recovery
“Lifetime Achievement Award” at that uses the regenerative power of ice for manufacturing process, and the
CosmoProf Bologna 40th exhibition. hair care. The freezing technique provides
Cosmoprof exhibition is held yearly in an incredible boost to the hair, preserves certification of the product. Consumers
Italy and is the proving ground where hydration and nutrition, and heals even expect high-quality products that provide
companies do business and the perfect the deeply injured hair fiber. the desired results. Nazih Group always
stage for the sharpest trendsetters to apprises its strategies and marketing plans
present breakthrough product launches to keep pace with the latest technology to
and innovative solutions. The “Lifetime NEW HORIZONS- ensure communication with its various
Achievement Award” recognizes a customer segments and to provide them
professional or company founder from all PREMIUMIZATION with bespoke beauty professional
members of the entire beauty industry. cosmetics.
OCTOBER 2023 Overall, beauty is expected to be
characterized by “premiumization,” with
During the Beauty World exhibition in the premium beauty tier projected to grow.
Dubai, Nazih Group won the best “Hair Since there are always a lot of brands and