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Nazih

Stronger Than Ever

Nazih Group celebrates the beauty and innovation in the

world of professional cosmetics. Founded in 1975 in
Beirut, Lebanon and in 1980 in Dubai, U.A.E. Nazih Group
is now present in 21 countries across the MENA (Middle

East & North Africa) region in addition to Europe & Canada. A NEW WORLD HAS THE DIGITAL WORLD AND
Nazih Group is the largest manufacturer and distributor of EMERGED INVESTMENTS

cosmetics in the MENA region. The cosmetics care and Consumers in the MENA region are The impact that the digital world – social
beauty products vary from hair, skin, makeup, manicure & adapting and recovering to a new media and online sales channels – in the
beauty and cosmetic segments is the
consumerism order amidst global unrest.
NAZIH HAMAD pedicure, electrical beauty items, health & medical, as well Today’s leaders need to pivot their creation of mass brand awareness.
President, Nazih Group strategies to better understand how to By understanding that the most successful
as premium salon and spa equipment. succeed in rapidly changing marketing strategy in the beauty and
environments. Beauty, in its unique way, cosmetics industry has become influencer
inspires strength. Nazih Group stands marketing and consumer advocacy, it is no
longer about what brands tell consumers, it
united by the power of beauty and its is about what consumers tell each other.
azih Group is distinguished in more MRS. YAMAMA HACHEM desire for humanity. Since separately we As a market leader in the distribution of
set the standard; Together, we raise the
than 41 countries and has more than bar. Brands must make differentiating professional beauty products, Nazih Group
250 showrooms and offices Nazih Hamad always mentions that Mrs. choices to find success in the increasingly aims and strives to always provide its end
Ndistributed around the world. Their Yamama Hachem his wife is the important competitive landscape that calls for users, salons and all beauty centers product
quality updated to the industry standards.
distribution channels include providing sales basis for the success of their family unity humanity and peace. They always inspire consumers and beauty
and after-sales care to professional beauty and business success. professionals to be creative and innovative
salons and spas, modern trade retail shops, Mrs. Yamama has always been everyone’s CHANGE IS THE ONLY by providing them with the latest trends, as
pharmacy and FMCG channels, wholesale, and companion. Mr. Nazih’s wife, children, and to protect the environment and thus Nazih Group is Where Beauty Begins.
sales in the robust e-commerce applications. siblings are the foundation for him in the CONSTANT ourselves. The sync of health and beauty in Nazih Group was able to provide services to
Nazih Group’s after-sales care goes beyond the family-run corporate “Nazih Group”. Each year, Nazih Group participates in the Nazih Group’s cosmetics industry is customers and work to fulfill their
Nazih Educational Center, which is equipped Beauty World exhibition held in Dubai to targeted at both its consumers B2C and requirements successfully thanks to the
with the latest equipment and qualified trainees Mr. Nazih and Mrs. Yamama raised eight deliver to its beauty professionals and business professionals B2B. distribution chain management and
on the latest methods and techniques in the children with a sound and upright consumers the latest innovations, trends, For beauty consumers, it is achieved in reliance on advanced technology and
field of professional beauty. upbringing, endeavored to arm them with their physical and mental well-being. competent professionals. A high investment
science and knowledge, and accustomed & products in the beauty industry. The had been employed that advanced Nazih
The group’s vision is to direct human efforts Nazih Group. Ever since, with his passion them to bearing responsibility and products change yearly in both Consumers’ physical beauty is attained by Group’s technology systems internationally.
to build a sustainable society, which and resilience he decided to travel the commitment to national values and noble formulation and packaging, adapting to beauty cosmetics ingredients aligned with The investments were massively used in
emphasizes the human value, culture, and world instead to conquer the beauty social principles. This qualified them to both the varying consumer needs and the the safety of the products and components. social media and marketing to extend the
unique identity of each person. The unique industry and set his scissors and cosmetics become a distinguished constellation of global regulations. Each country is unique Consumers’ mental beauty well-being is reach to consumers and beauty
identity creation is related to their business in action. Wherever he went, he left his specialists in various fields such as business, in its product registration requirements, attained by the effectiveness of the product’s professionals exponentially and to innovate
strategy. Nazih Group always expresses their clients in awe. Nazih Hamad is an engineering, and medicine, through which customs, and consumer purchase claim intended to cleanse or beautify. and enhance customer interactions. The
gratitude for their personnel who are an integral entrepreneur who likes to encourage all the they are keen to serve their country, put behavior. In fact, several countries have The beauty and wellness of Nazih Group’s group’s upcoming plans are to cater to the
part of their team. They articulate that their beauty experts to always maintain integrity their positive imprints on the development sub-laws and regulations depending on salon, spa, and business professionals is increased demand for AI, the artificial
work has been valuable to the success, and are with every step they make since values are of society, and improve its individuals and the city or district within it. This is taken achieved by providing them with new intelligence of virtual try-on, to experience
grateful to have them in the group. They work what lets a person be a professional. His institutions. Their 8 children all work in into account when Nazih Group studies a beauty trends and growth strategies. virtual reality. For example, a makeup or
as a big family with an upbeat attitude, biggest mission in life has always been to Nazih Group companies, each embarking project to ensure it is pivoted and supplied Beauty regimes will streamline into further skincare brand can use face recognition to
collaboration, originality, and dedication. help others to embrace their unique natural on their own strengths. They believe their to the consumers that demand it due to commitments to sustainability in the beauty scan a consumer’s face and suggest make-
up and products accordingly.
beauty. Living up to his aspirations, Nazih family-run business is the tagline that the value of these products, which are industry. The development of sustainable Nazih Group has investments in factories,
NAZIH GROUP Hamad established his first salon in Dubai, differentiates them from the competitors. healthy for hair and skin care. products alongside recycling initiatives human resources, technology,
U.A.E. in 1980 and expanded the business
infrastructure, etc. in all the countries that
protects the environment and the
UNIQUENESS - LIFE STORY that is now an empire that is recognized for Mr. Nazih’s five brothers are in business as SUSTAINABLE BEAUTY consumer. The investment priorities shall they operate. Their revenues are not just the
well: they implemented one simple strategy
its premium cosmetic and beauty designer
monetary benefits that they derive, but the
OF A HAIRDRESSER products. This is a story of beauty, where in which each managed a department and GOES BEYOND THE be in sustainability in order to reach the improvement of the society in which they
sync between health and beauty. Investing
country. This allowed them to focus on one
Nazih Hamad, the 15-year-old boy, who passion for hair combines with desire to core area and progress without duplicating INGREDIENTS THEMSELVES in cosmetic products that are “green” and operate and therefore do their part in
make an inspiring adventure that has
improving the life of the society and thus
used to sweep hair and clean the enhanced the natural charm of women and efforts. They divide the responsibilities, In terms of formulations, the sustainability “sustainable” made with natural ingredients contributing to the country’s GDP and
hairdressing salons in Beirut, founded men around the world. conquer, and watch the efforts multiply. act goes beyond the ingredients in order derived from renewable resources. economic development where they operate.