Page 128 - EM - Export Magazine Perfumery Edition
P. 128
INTERVIEW
IN ASTRA
WHEN THE STARS REVEAL THEIR ESSENCE
of the universe, which through astronomy reveals its
most hidden secret. For us, the stars are a constant
source of inspiration, their evolution encloses a poetic
and intimate dimension, like a fragrance which has
the capacity to surprise and awaken the senses, to be
carried out amid memories and to create new ones.
EM: The stars are the leitmotif of your creations.
Can you explain to us how your journey is evolving
from a conceptual and olfactory point of view?
The In Astra creative process always starts with the
choice of the star, whose story we want to tell. At the
base there is a careful research into the star and
its characteristics, of its position in the period of
observation. All this information helps us to understand
its being. The creative process takes shape from
expoRt magaZine speaks here: the notes are united into harmonious accords
constructed with raw materials which at times are
to Fabiola and SoFia contrasting, which form the essence of a unique and
bardelli sisteRs inimitable symphony.
behind the in aStra label,
an exploRation of
the bond between
staRs and fRagRance
EXPORT MAGAZINE: what were the main reasons
that led you to create your creative atelier and
then your brand?
The In Astra brand was the result of the decision to
enrich the olfactory panorama and to accompany the
consumer on an introspective and unique journey.
Our main aim is to offer an olfactory translation of
the intrinsic bond between art and science: In Astra
is an artistic interpretation, a tribute to the marvels
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