Page 133 - EM - Export Magazine Perfumery Edition

INTERVIEW

EM: it was a challenge you could not lose, and, if validated, it was added to the existing range.
considering you command of the subject and your
clear ideas on what to do … EM: In your opinion, what gave a turning point to
GR: Indeed, after 43 years we are still here doing the your career? At a certain point, you became known
same ‘trade’! The kitchen table has expanded to cover first in your area and then throughout Italy…
8,000 square metres of a factory andm from the pasta GR: In addition to my stubbornness as a young
saucepan we have gone to production systems from graduate who wanted to prove that she had chosen
300-1000-3000 kg! the right path, I have to admit that I was very lucky.
In the first place because of meeting Prof. Proserpio,
EM: From many aspects you were a forerunner; my mentor, who always encouraged me when it was a
from the very start you realized the importance question of making important decisions, from opening
of having direct contact with the consumer, my shop/laboratory in Turin. I was given great help
moreover your brand bears your own name… by some journalists. Simonetta Conti wrote an article
GR: That’s right, I believed it was important to establish ‘made to measure beauty’ and lots of clients rushed ot
a relationship of trust with my clients. Many products, buy the personalized cosmetics I proposed. Magazines
which are still in the catalogue today, came into being wrote about my ‘Basket of vanities’ where I put together
from the experience of the formulator talking to a selection of products and, especialy in the Christmas
consumers, listening to their needs. The new product period, this initiative, new for the time, was very
was tested by several consumers with the same problems successful.

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