Page 138 - EM - Export Magazine Perfumery Edition

beauty forecasts. From a long-range, power of color to act on physical, sadness, tension, and distress. Then,
five-year outlook to a here-and-now mental, emotional, and energetic levels. the biosensors trigger the release of a
perspective, we forecast consumer By massaging pressure points on the personalized cloud of scent designed
shifts, cross-category trends, and ideate head and body, a chromotherapeutic to improve the wearer’s well-being at
concepts to guide our clients in product tool’s color emits vibrations that the optimal moment. The temporary,
development and marketing strategy. propagate with a resonance effect and biosensor digital tattoo adheres to the
Analyzing what consumers want today trigger hormones such as dopamine, skin with water and lasts for seven days.
and what they will look for tomorrow, our endorphins, serotonin, and oxytocin. This
team of expert analysts have predicted creates a sense of enhanced happiness, HeALTH-NURTURiNG:
some of the product concepts we can health, and well-being. Each color offers A wHOLesOMe
expect to see hitting the market of different effects that act on both physical APPROACH TO BeAUTY
cognitive wellness. and mental levels. Consumers have long understood that
there are true beauty and well-being
Wearable Fragrance benefits to taking a holistic approach to
Temporary Tattoos health. This movement is expected to
Digital and biometric technology, scale up in the coming years, driven by an
olfactory research, and neuroscience increasing number of aging populations,
now all combine to create new ways limited access to health care in some
of experiencing scents. This new regions, and imbalanced diets. There is
technology makes it possible to awaken an opportunity for health and beauty
emotions, connecting wellness and supplements to compensate for the effect
scent. Fragrance industry research of poor diets, and to help consumers
proves that fragrances can affect mood, to live longer and healthier lives. Other
boost productivity, change physiology, territories to watch are skin health
aid sleep, and modify human behavior. devices and trackers, as this market is
Fragrance is increasingly being used as a forecasted to benefit from double-
wellness tool to modulate emotions and digit growth, alongside personalized
mental health. Wearable tech solutions products and experiences as well as
promise to open to a whole new world of brain training, another fast-growing
possibilities for personalized fragrances, category that expands physical health
Chromotherapy for Mind and Body ways of monitoring mental health, and toward intellectual health. Today as part
As consumers become more health- improving well-being. The future of of this movement, brands are tapping into
conscious, they are adopting a more olfactory-enhanced wellbeing may be in treatments that draw on ancestral and
holistic approach to their physical, the form of temporary tattoos embedded holistic medicine, from adaptogenic herbs
emotional, and mental well-being. With with wearable motion sensors, which to super-ingredient actives, to taking
this in mind, consumers are turning to detect and monitor the user’s emotional inspiration from the phases of the moon,
lifestyle and mindfulness habits that state. Working as an emotional tracker to create a feeling of well-being and being
nourish the mind, body, and soul. that monitors vital signs, it indicates the grounded in one’s body.
The practice of color therapy, which uses user’s moods such as joy, contentment,
the frequency and vibrations of color, can Traditional Chinese Medicine:
be traced back to ancient Egypt, Greece, Ancestry Meets Modernity
China, and India. As part of the holistic beauty movement,
This therapy has effects not only on the brands are integrating ancestrally
mind, mood, and cognitive function but recognized ingredients to modern
can also take on an integral role in the science to create efficacious and health-
healing of mental and physical ailments. enhancing beauty allies. Beauty brand
This concept sees colored light Karuna launched its Balancing Collection
therapy re-emerge as a contemporary at Whole Foods in the United States in
alternative therapy. As a therapeutic February of last year, and its collection
tool, chromotherapy harnesses the draws on Ayurveda, adaptogens,

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