Page 140 - EM - Export Magazine Perfumery Edition

Self-Care Defined by what emotions they will inspire in the the circadian timing. Working with the
Intentional Rituals wearer. The brand notes that “scent is sense of smell’s natural rhythm can help
Creating meaningful and intentional such a potent tool for well-being because to resynchronize the well-being clock to
routines has been key for consumers our sense of smell is processed by the be in line with the natural circadian cycle.
in maintaining their mental health in part of the brain where memories are As a means of pairing up the olfactory
check throughout the chaotic last few made and emotions are processed,” system and the circadian rhythm, a
years. As a brand describing itself as Vyrao says, adding that “at Vyrao we use connected home fragrance system
“an emotionally intelligent, ritual-based ingredients specifically chosen to weave integrated into the ventilation or air
beauty brand,” Selfmade is a U.S. brand feelings with the highest vibration into conditioning system that emits specially
that notes that its aim is that “through each scent.” Among the brand’s recent designed fragrance doses is a concept
the formation of intentional habits, our launches is its Rose Marie Candle, created worth noting. Releasing specific scents
product routine nurtures not only the to inspire “self-love.” Its notes include strategically throughout the day, this
physical self but also inspires confidence rose for self-love, violet leaf absolute for concept allies physiological factors with
and worthiness.” Its three products span self-expression, patchouli for grounding, olfactory attributes for an all-day sense
skin care to intimate care. The brand’s and guaiac wood for energy clearing. To of wellbeing.
Secure Attachment Comfort Serum + is a amplify the candle’s effects, it includes
hydrating serum and primer formulated a talisman which the brand describes as Indoor Air and Skin Purifier
to repair skin’s moisture barrier and being “super charged with energy” by Most of the air we breathe is indoors where
address signs of skin stress. This is thanks quantum energist Louise Mita. we spend 90% of our lives. While pollution
to its ingredient Cortinhib G, derived outside is commonly discussed, indoor air
from the helichrysum italicum flower, What’s Next for the pollution is still underestimated. Indoor
which Selfmade says is clinically proven Private Haven Movement? pollution significantly influences our
to reduce cortisol levels and reinforce Exploring home-based concepts that general health, affecting the lungs, throat,
the skin’s barrier. The brand directly links tap into mental wellness and holistic gut, and eyes, but also our skin health.
the serum to the psychological aspect of beauty, our team of experts identified Studies found that skin aging and damage
self-care: it says the serum is named as opportunities worth zooming in on. can be linked to exposure to indoor air
it promotes secure attachment, “a.k.a. pollution, resulting in skin conditions like
a feeling of safety and comfort with Smart Home Circadian eczema, psoriasis, atopic dermatitis, acne,
yourself – and best of all your skin.” Fragrance System and, in some cases, skin cancer. To filter
Linking the internal and the external, the Guarding our natural circadian rhythm pollutants from the spaces where we
brand points out that “finding safety in is important for overall health and well- spend most of our days and improve skin
your emotional world (hint – exploring being. The human circadian system is health and beauty, all-in-one air purifying
your attachment style) will ultimately regulated by a master clock found in the pods are the future of holistic beauty.
lower levels of the stress hormone brain which runs on a roughly 24-hour
cortisol,” which Selfmade says translates cycle and is reset each day according to
to “less water loss and more hydration lightness and darkness. Sunlight is the
for your skin.” primary signal for the body clock. The
rising of the sun tells the body and brain
Reveling in the Scents of Home that it is time to be awake; the setting
London fragrance brand Vyrao’s of the sun tells the body it is time to
fragrances, incense, and candles are prepare for sleep. The circadian rhythm
created by Founder Yasmin Sewell with also influences the olfactory system – the
wellness and energetic medicine in mind. sense of smell may fluctuate in sensitivity
The scents are presented in terms of over the course of 24 hours, in tune with

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