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R E P O R T
TRAVEL
RETAIL
IN AfRICA:
NOT A DESERT ANyMORE
VALÉRIE KAMINOV – BIOGRAPHY
Valérie Kaminov is Founder and Managing Director
of the highly successful International Luxury Brand
Consultancy. For over 25 years Valérie has been at Duty-free sales (both domestic and international) fell by 67% at the height of the
the forefront of the global cosmetics industry and pandemic. However, Euromonitor reports that the outlook for duty-free players is
has worked with a vast array of luxury, premium “rosy.” In fact, by 2027, overall spending on duty-free (international and domestic
and niche beauty brands and fragrances. With combined) is forecast to reach USD168 billion – 15% above its pre-crisis levels – with
her extensive expertise, commercial acumen and
a return to 2019 levels expected by 2025. This amounts to incremental growth of
practical experience IL Brand Consultancy has USD51 billion over 2023-2027.
become one of the most sought after management
and distribution agencies specialising in global Duty-Free Shopping by Region 2027
beauty. Recognised for the breadth of business USD million, constant 2022 rsp
sectors and extensive distribution channels it works 90,000
with, ILBC’s international client portfolio spans
80,000
both well-established names and newly-emerging
brands in hair care, make-up, skincare, fragrance, 70,000
devices and top-to-toe brands. Valérie’s wealth
60,000
of knowledge in international growth strategies
and business development is combined with an 50,000
inspirational and forward-thinking approach.
40,000
Through her exceptional insight and understanding
of the industry Valérie has helped brands amplify 30,000
their market reach, elevate their brand presence,
20,000
improve their business performance and
achieve commercial success globally. 10,000
A further aspect of her business is her skill in brand
evaluation, acquisition due diligence, risk assessment 0
Asia Pacific Australasia Eastern Europe Latin America Middle East North America Weastern
and commercial growth which has led Valérie to regularly and Africa Europe
advise Private Equity Funds, multi-national organizations
Inbound Duty-free Shopping Domestic Duty-free Shopping
and financial investors. This capability in combination
with her advanced qualifications and proficiency in
corporate governance have made her a much-desired
Board Advisor and Non-Executive Director. Definition:
From her CEW mentoring, organisation Duty-free is defined as sales to travelers of goods and products that are
of the International Manufacturers & Distributors exempt from duties and taxes (such as VAT or sales taxes), through duty-free
Forum (IMF) and guest lecture programmes, shops in travel locations. For VAT reclaim sales, also includes stores in non-
Valérie is a passionate and dynamic travel locations.
advocate of the global beauty industry.
Valérie splits her time between her London HQ
and her central Paris office as well as managing
a satellite network in Russia & China.