Page 139 - EM - Export Magazine Perfumery Edition

Traditional Chinese Medicine (TCM), What’s Next for Health-Nurturing of age-related macular degeneration
and modern science to create products Beauty Trends? (AMD). In addition, overexposure to
that “act in synergy with your body,” the Taking witness of the convergence of blue and UV light can lead to dark circles
brand says. Its Illuminate Face Oil blends health and beauty, BEAUTYSTREAMS and premature aging around the eyes,
adaptogens for glow, with mandelic acid identified expanding health and wellness- while air pollutants can cause under-eye
for radiance, and algae and willow bark related beauty trends expected to take pigmentation and puffiness. Healing eye
extract for antioxidant protection. Linda flight in the next few years. sensitivity, we identified that a conceptual
Wang, Founder and CEO of Karuna Skin, supplement, developed in collaboration
states that “combining both clinically 360-Degree Workout Recovery with ophthalmic surgeons, that supports
studied ingredients and those that come The beauty, wellness, and fitness sectors the health of eyes both from the inside
from a holistic background like TCM and are converging. Going to the gym, taking and out to relieve strain as well as dry,
Ayurveda is so important when it comes fitness classes, and working out have sore, red, or itchy eyes. With the ever-
to achieving skin balance and results,” she become central to consumers’ routines, growing use of screens on a daily basis,
said. “[These ingredients’] powerful anti- as they view beauty through a broad this is an opportunity worth tapping into.
inflammatory properties work wonders in lens that encompasses healthy living,
skin care to help get stressed-out skin back physical appearance, and overall holistic PRiVATe HAVeN:
to a balanced, high-performing state.” well-being. Within this active lifestyle, CReATiNG A
recovery is an important part of the FeeL-GOOD BUBBLe
Holistically Efficacious workout process. Thus, beauty and As (semi-) remote lifestyles mean
Ingredient Actives wellness products that address the needs consumers spend more time at home,
On an ingredient level, cosmetic of recovery during the different phases of building a comfortable and cozy
active ingredient company Lipotrue’s a workout session provide an opportunity environment becomes increasingly
active ingredient range Telessence is for brands to be part of consumers’ rising important. Thinking about the home as
formulated to “tackle the three types obsession with fitness and wellness. An an intimate eco-system and, in a certain
of stress that accelerate biological example of such a concept is a recovery- way, an extension of our bodies, signals
aging,” the company says, namely based, holistic wellness line comprising that beauty has the potential to further
environmental, physical, and emotional. supplements, cosmeto-textile, and evolve into other domains related to
The “emotional” ingredient, Telessence topical products, specifically designed home care and well- being at large.
Breeztel, is a marine ferment derived to be used before, during, and after a Experiences that create deep physical
from a microorganism collected, the workout to enhance physical endurance, and mental relaxation via beauty tech,
brand says, “from the sea breeze” relieve muscles soreness, and promote and products that enhance sexual
near Tonga, Fiji. Lipotrue says this faster recovery. wellness, will benefit from the Private
topical ingredient addresses the signs Haven movement. The evolution of
of emotional stress in the skin, as it Double-Action Eye Beautifier fragrance towards scent being a vehicle
“modulates SP and cortisol release, Since smartphones, tablets, and laptops for well-being and self-care will continue
preventing the cell from biological have become commonplace, consumers’ to attract consumers who are constantly
aging that occurs through telomeres digital screen time has increased craving stress release.
shortening.” This action, Lipotrue says, exponentially, often leading to dry and
“de-emostresses” the skin by restoring fatigued eyes. Excessive screen time
and repairing epidermal and dermal can also impact eyes’ ability to focus,
emotional balance. eye function, and vision longevity. In
addition, the poor air quality in cities
worldwide and constant exposure to this
contaminated air means eye problems
caused by pollution are increasing. This
can cause a number of eye conditions
such as allergies, irritation, redness,
itchiness, watering, strain, and blurring.
UV rays can have damaging effects on the
eyes, too, and speed up the progression

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