Page 129 - EM - Export Magazine Perfumery Edition

INTERVIEW

EM: Do you believe that it is important to create
fragrances ‘with a signature of their own’, with some
extra factors of risk rather than going the safer way,
creating fragrances that are easier to use?
True artistic perfumery is pure free expression from
the dictates of market trends. This becomes a factor of
risk, which is one of the prerogatives of every artistic
form. Our fragrances do not follow trendy olfactory
notes but, on the contrary, Sofia freely expresses her
creativity without limits of budget, thus fostering
contrasting and anti-conventional notes that make up
her olfactory signature.

EM: Are you working on new projects at the
moment? Can you give us any small anticipations?
In the short term we are expanding our network of
retailers both in Europe and in Asia. We can already
anticipate the launch of a new fragrance in March 2024,
a new star that will reveal its essence.
Claudia Stagno

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