Page 16 - EM - Export Magazine Perfumery Edition

COMPANY

MAVIVE

CONSTANTLY LOOKING TO THE FUTURE

The Mavive brands are enjoying a period

of great positivity, with new additions

to the ranges and ambitious plans

Furla The Merchant of Venice

After Autentica and Unica, A multi-faceted men’s fragrance, inspired by
Furla presents its new Eau one of the most iconic and exciting moments
de Parfum, Mistica. The in Venetian life: the Historical Regatta. Held on
new bottle, which is the first Sunday in September every year, this
inspired by some of Regatta is the occasion to celebrate the marine
Furla’s most iconic bags, atmosphere to which the city is inextricably
comes in bright purple, linked. The extraordinary lagoon, giving the
also presented in some city its unique character, saw Venice grow from
of the most recent a refuge from barbarian invasions to a great
collections, confirming commercial and cultural empire, where the merchants of Venice
the link between fashion were ambassadors between Venice and the world. The historical
and perfumery. This deeply regatta is a metaphor for the all-Venetian endurance and
saturated colour reveals a passion or challenge, a relentless progress in pursuit of beauty
decisive character and strong femininity: contemporary yet and victory. Véronique Nyberg, who created the fragrance, was
concealing an aura of magic. The frosted glass effect, which inspired by a day spent in Venice, exploring the magical corners
decorates the glass on the flap of the 100ml and 50 ml and and the salty atmosphere of the Lagoon. This multi-faceted
entirely on the 30ml, creates a visual effect reminiscent of fragrance intertwines the charm of history with the excitement
the fashion house’s bags. The box (made from FSC paper) is of th competition, combining salty marine nuances with wet and
also purple to emphasise the Furla monogram, thanks to an ambery woody hints, enveloped with soft flowery notes that
interplay of textures and reliefs. Furla Mistica is a bewitching recall the velvety touch of the traditional costumes. The salty
blend of juicy Italian lime and peppery berries, which reveals debut has accents of Red Seaweed, twisted with delicately fruity
a voluptuous heart. The spicy start of black pepper essence nuances, to disclose a fragrance that embodies all the charm of
Madagascar, raspberry and lime essence Italy are the top the Venetian canals and the excitement of a Regatta. Touches of
notes, while the feminine and voluptuous heart of sensual Everlasting with its Mediterranean facets blend harmoniously
rose accompanies the elegant and harmonious duo of with the marine woody note of Driftwood, sublimating in an
blackcurrant and petit grain. The base notes are enveloping ambery trail of Amber and Vanilla. The iconic bottle of The
and comfortable: warmed by the roundness of delicious Merchant of Venice’s men’s fragrances is dressed in gold and
vanilla, creamy cedarwood and the unique vetiver des sables blue details , evoking the sea, luxury and Victory, and is enclosed
are beautified. in a luxurious box that enhances the value of the new fragrance.

14