Page 21 - EM - Export Magazine Perfumery Edition

INTERVIEW

EM: which are the outstanding foreign markets? In general, our group’s goal is to increasingly focus on
GV: We are closely monitoring emerging markets, international expansion, recognizing the potential of
such as India, where we’ve established a three-year our brand and the strength of made in Italy production,
development business plan with one of the key local which we actively promote.
players. We also see significant potential growth in the
Middle East, where we’ve been operating for over fifteen EM: As every year you will be taking part in the
years with good results, and in the Baltic countries. Tax Free show in Cannes. You have already been
present for some years in many duty
frees in italy and in the world. Has
there been a good recovery after the
period, difficult for everyone, of the
pandemic?
GV: Undoubtedly, the pandemic had
a substantial impact on the global
economy, and one of the channels that
suffered the most was Travel Retail.
Currently, our brand has chosen to
focus its efforts primarily on Italy, our
brand’s home country, with a presence
in 25 points of sale in major airports,
from Rome Fiumicino to Milan
Malpensa.
In the first semester of 2023, Diego dalla
Palma Milano not only recovered its pre-
pandemic performance but exceeded it,
offering excellent prospects for the future.
We aim to expand into the Cruises and In-flight channels
in the coming months.
Claudia Stagno

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