Page 20 - EM - Export Magazine Perfumery Edition

INTERVIEW

COSMETICA GROUP

A PORTFOLIO OF FOUR BRANDS

WITH STRONG IDENTITIES

RVBLAB, and Mulac, possesses a unique identity,
enabling the company to cater to a wide range of
consumers, needs, and market positions.
My career within the International department began
three years ago, following my profitable experience as
International Marketing Development.
Over these years, we’ve built a team, strengthening
each division through their extensive expertise in the
cosmetic sectors.
Our team consists of three International Sales
Managers, two Customer Care Specialists, and an
International Trade Marketing Manager. In support
of the international department, we also have a team
of beauty trainers and makeup artists dedicated to
training our clients in makeup, skincare, and haircare.

Diego dalla Palma Milano

emerges on international markets
thanks to innovative products

with an outstanding ironic vein

INTERVIEw wITh EM: Diego dalla Palma is a brand which over time
GINEVRA VENTuRI, has strengthened its role as a trendsetter. what

INTERNATIONAL has been the strategy that has made this brand
one of the leaders of the market?
SALES DIRECTOR, GV: Research and innovation have always been the
COSMETICA GROup cornerstones of our brand, along with our distinctive
and ironic communication.
Our mission revolves around continuously developing
EXPORT MAGAZINE: Ms Venturi, since when have new products that anticipate market needs and meet
you been international sales Director in your the demands of our current and potential consumers.
Group and how have you structured the various Diego dalla Palma Milano products carry a professional
divisions making up the company? DNA but are designed for an everyday easy-to-use
GiNeVRA VeNTURi: Currently, the Cosmetica Group approach. Among our most iconic products are the Toy
boasts a portfolio of four brands operating across mascaras (MyToyBoy and MyHappyToy), which quickly
four distinct channels: perfumery, professional beauty, rose to the top of makeup sales thanks to their image
pharmacy, and E-commerce. Each brand, from Diego and communication, particularly resonating with
dalla Palma Milano to Diego dalla Palma Professional, younger consumers who are now the focus of our brand.

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