Page 48 - EM - Export Magazine Perfumery Edition

COMPANY

ASTRA

MAKE-UP

A COMPANY PROJECTED TOWARDS THE FUTURE

Astra Make-Up, a brand created in1988 in Todi, has
been a company projected towards the future ever
since its beginnings and has made innovation and
the capacity to go beyond traditional boundaries
an essential and distinctive characteristic that has
allowed it to reach increasingly new and ambitious
goals. The capacity to interpret and exactly meet
the renewed demands of consumer underlie the
growth and consolidation of the brand on domestic
and international cosmetic markets. In Italy, Astra
has about 1,500 active qualified doors, of which
about 70% in retail and 30% in mass retail.
It is distributed in some of the most important
chains in Italy such as OVS, Caddy’s, Sabbioni, PiùMe,
Ideabellezza, and it is also present on important
e-commerce platforms like Notino, Douglas, Ethos
and Pinalli with very positive results. Outside
Italy, Astra is present in more than 40 countries,
from Europe to Middle East but also North Africa,
and South America. The development of foreign
markets has always been one of Astra’s objectives
with the expectation of reaching, for 2023, a 25%
share of the turnover.

The brand continues

to meet the favour

of consumers all

over the world

46