Page 52 - EM - Export Magazine Perfumery Edition

COMPANY

TEAOLOGY

THE CLEAN BEAUTY REVOLUTION

FROM ITALY TO THE WORLD

Clean beauty is a relatively new concept TEAOLOGY HAIR CARE
that has been gaining popularity in TeA-BAseD sKiNCARe FOR YOUR HAiR
recent years. It refers to the use of The first line developed with real antioxidant tea infusions and
products that are free from harmful skincare ingredients to give hair and scalp the same attention
chemicals and toxins, and instead as the skin. We have applied our skincare philosophy, and tea
contain natural and safe ingredients. expertise, to create products for the beauty of the hair and scalp.
This movement is driven by consumers High-performance hair care products whose first ingredients are
who are increasingly aware of the tea infusion and functional active ingredients such as molecular
potential hazards of some ingredients hyaluronic acid, peptides, AHAs (alpha hydroxy acids) camellia oil
and are ready to look for an alternative and prebiotics to protect the skin microbiome.
without compromising on the quality Each tea leaf contains powerful antioxidants (epigallocatechins) that
and the cosmetic performance of the fight free radicals, and loss of hair tone. In addition to catechins,
products. Teaology has defined their tea is rich in amino acids, vitamins and minerals, the same trace
clean beauty standards from the very elements that make up the structure of hair.
first day: it’s called Clean BeauTEA and The formulas do not contain sulfates and silicones, the main
encapsulates the values, ethics and buildup agents. With Up to 98% natural origin ingredients
philosophy that inspire the brand every Teaology Hair Care is designed for women and men to meet the
day and has been certified by B CORP. needs of all hair types.

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