Page 110 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

best Color Makeup was founded in 1997 by Salvatore at best Color, with the company make-up designers
Izzo, who wanted to develop a comprehensive make- priding themselves on their Italian creative flair and
up line using refined textures and top-quality active enthusiasm in keeping abreast of life’s must-have
ingredients, sold at affordable process. The concept essential items, reinterpreting current trends and
of exalting creativity and beauty, guaranteeing carrying out research in the company’s state of the
professional results, is constantly reappraised by art production laboratories. best Color best-sellers
Serena Izzo, Salvatore’s daughter and now the head include its Liquid Lipstick, Devil Lashes Mascara,
of the Marketing team and responsible for Product Marshmallow Foundation, Compact White Powder,
Development. Customers’ needs are centre stage
Compact Foundation and the Eye Contouring Pencil.
Best Color Makeup

WHERE CREATIVITY MEETS BEAUTY

YOUR EYEBROW’S BFF

The latest innovation by best Color, which
is already a bestseller just after having
been launched, is an incredible tattoo pen,
called “Your Eyebrow’s bFF,” designed to
give flawless eyebrows that can withstand
everything. Thanks to its microblading effect
applicator, it creates a natural hair-like effect
that seamlessly blends in with the eyebrows,
giving them a defined a well-groomed look
that lasts up to 10 hours without the need
for touching up. Its innovative formula uses
water-soluble pigments that penetrate
the lower layer of the epidermis, ensuring
impressive staying power without smudging
and without unwanted transfers. Water
resistant, eyebrows will stay impeccable in all
situations: at the gym, on the beach or on a
night out.

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The color of Made in Italy since 1997