Page 105 - EM EXPORT MAGAZINE PERFUMERY EDITION

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Channing Tatum, actor, director and producer known for his artistic talent
and versatility, is the face of the new Versace Eros campaign for Eros
Energy. He embodies Eros in person, the mythological Greek god of love,
in all his majesty, energy, passion and intensity. The modern interpretation
by Versace imagines Eros racing against one of his own arrows, a challenge
driving him constantly to improve, to be mentally and physically stronger
and to reach goals considered impossible. The race goes through an epic
landscape which changes continuously, in dialogue with the line of Eros
fragrances: from the speed of the initial spurt for Eros Energy, via a splendid
waterfall which represents Eros, to the immensity of the rocky panorama
for Eros Flame. Channing has been part of the Versace creative community
since 1990, as shown by the Versace looks he wore at the Met Gala and his
attendance at the iconic Versace Autumn/Winter show in Los Angeles. This
is his first campaign for Versace.
Versace Eros Energy Eau de Parfum comes as a natural spray in three
sizes, 50ml, 100ml and 200ml.

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