Page 104 - EM EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

EROS

ENERGY

bY VERSACE

Eros Energy is the latest eau de parfum pour This newest arrival in the Eros family opens with
homme by Versace, whose international licence is a fresh wave of citrus and white amber to feel
owned by EuroItalia, Milan. powerful, free and full of pure joy, while remaining
It is a unique fragrance with a powerful sillage and a faithful to the fascination of Eros.
persistent presence. Love, energy and desire remain The opening is vibrant thanks to the luminous
the key values for this new olfactory creation. explosion of citrus notes.
Inspired by the breathtaking beauty of the wild The sunny essence of Italian bergamot is enriched
Mediterranean coastline, Versace Eros Energy, by the tangy notes of red orange, lime, lemon,
is closely connected with the maison’s summer grapefruit and mandarin, creating a harmonious
lifestyle. The freshness of the scenario, the wild air and refreshing blend that radiates pure joy.
and the luxury of a Versace holiday. In the heart of the fragrance, pink pepper and
blackcurrant offer a hint of intrigue and sensuality.
Together with white amber, they represent the
passion and desire at the base of this fragrance.
Love, energy and

desire in the new

fragrance for men

Lastly, patchouli adds depth and body, while musk
gives a soft and inviting aura which envelops in
a warm embrace. Oak moss adds an earthy and
green facet, rooting the fragrance in a tradition of
elegance. Yellow has been selected to exalt the still
up-to-date design of the bottle, in a clear reference
to the freshness of Italian citrus fruit and the
Mediterranean coast. The force of Eros is told by
the magnificent medusa’s head in the centre. The
Greek key frames it, creating a strong visual impact.
The bronze-coloured cap has the precious look of
a jewel.

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