Page 14 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

ASTRA

MAKE-UP

AFFORDABLE,

INCLUSIVE AND

INNOVATIVE

eXPORt mAGAZINe: What balance exists between
‘classic and timeless products’ and introducing
new products that align with market trends?
DAnIELE BATELLA: Every make-up kit or beauty case
consists of a number of fundamental products, classic
must-haves that are necessary so that the make-up can
be structured and functional in yield, staying power
and effect. Then there are products that arrive on the
market by surfing a trend of the moment (linked to
specific colours or finishes or particularly innovative
and experimental textures) which are studied by Astra to
become continuous. Despite following a specific trend,
such new products are crafted to become permanently
love products for our Astra Lovers.

em: Is there any particular product, to be
Daniele Batella, launched in the coming months, that stand out for

GloBal Senior Make-Up having unique characteristics, which are greatly
artiSt aStra Make-Up, appreciated by consumers?
DB: Just over a month ago, we launched the new Fluid
Spoke to export MaGazine Foundation Serum, in 8 transversal shades, with a
aBoUt the BranD’S texture and buildable coverage that corrects without
weighing down the complexion, leaving it naturally
lateSt proDUctS sublime. This new product has been created to meet
the growing demand for textures with invaluable active
ingredients, able to convey a natural but smooth effect.

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