Page 15 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

ASTRA

MAKE-UP

In this new product, the purely cosmetic properties DB: Our collaboration with X Factor began in 2020,
of the foundation are enriched with the benefits initially with the aim of reaching an increasingly wide
of ingredients typically used in skin care. Fluid audience. Over the years, this collaboration has grown
Foundation Serum contains 5% niacinamide, vitamin and evolved and is now a fundamental pillar for our
B3, with an antioxidant action that strengthens brand, particularly in terms of visibility and positioning.
and protects the skin barrier, reduces redness and Being recognized as an official partner of a show with
improves skin elasticity. It contains 0.2% postbiotics, such a large audience helps us to strengthen our image
byproducts of the bacterial metabolism obtained as an inclusive brand that embodies the concept of
from the fermentation of probiotics, which help affordable luxury. X Factor is also an important source
to improve the skin appearance and guarantee its of inspiration for our subsequent collections. For this
elasticity and tone. year’s edition, we presented the latest new product
from 2024: Lip Bondage Vinyl Lip Lacquer – a collection
em: This year you are once again official partners of liquid lipsticks with a vinyl finish, available in 10
of the TV show “X FACTOR”, which has a very large shades created to celebrate audacity, daring, seduction
audience in Italy. What is your brand’s strategy and the pursuit of an ideal of extreme beauty without
regarding its presence on this programme? compromise.
claudia Stagno

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