Page 17 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

Sa Sa is a leading beauty retail group in Asia, operating under the concept of a “one-stop

beauty product specialty platform.” We offer a comprehensive range of high-quality products,
selling over 600 brands that encompass skincare, fragrances, cosmetics, hair care, body

care products, inner beauty products, and beauty equipment. Sa Sa operates over 180 retail
stores located in Hong Kong, Macau, Mainland China, and Southeast Asia, and integrates
multiple online platforms to provide customers with a “customer-centric” omnichannel

shopping experience. The company was listed on the Hong Kong Stock Exchange in 1997 and
is currently a constituent of the FTSE Index Series, the MSCI International Index Series, and

the S&P Index Series.

and Zalora, reaching Singapore,
Malaysia, the Philippines and
Thailand. We keep a close eye on
developments within the Southeast
Asian market and, when the time is
right, pursue further opportunities
for expansion in other Southeast
Asian markets.
em: Do you have different layout
and diversified offer of products
for some of your points of sale?
SK: We provide over 600 quality
brands and more than 10,000 SKUs
across three main categories: skincare,
cosmetics, and fragrances. Our Store in Hong Kong – Windsor House
product range also includes personal
care items, inner beauty products,
and home beauty equipment,
ensuring a diverse selection of price
points for customers. We optimise
our product portfolio and sales
strategies in response to the specific
market conditions and customer
preferences in different regions.
Post-pandemic, the macroeconomic
environment is still challenging,
and the consumption patterns of
Mainland Chinese customers have
changed. They now tend to seek
products that offer high value-for-
money and are more willing to try
niche brands and domestic beauty
brands as oppose chasing after big
brands alone. The demographic of Store in macau – the Londoner macao

15