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most competitive marketplaces, it offers and investment in innovation as well with the help and expertise of
a range of opportunities and potential as support to scale internationally. Enterprise Ireland’s international teams.
for every size and category. The success An enormous benefit for international Roberta Di Gesu’ Market Adviser
of brands such as Pestle & Mortar, partners is the fact that most brands Enterprise Ireland Italy adds “we are
VOYA TanOrganic and Fragrances have established a template of seeing an uptake in interest for Irish
of Ireland in the German market is success in their home market before beauty brands in Italy. The quality of
testament to the industry leading considering expansion plans. They have raw ingredients, craftsmanship, natural
standards Irish beauty represents.” evolved and honed their products and focus and the uniquely Irish storytelling
Enterprise Ireland’s close interaction developed a connection to multiple resonate well with the consumers,
with the brands begins in the domestic audience sectors which enables press and trade partners here. This
market, providing seed funding, a more effective entry into new combination of style and substance
capability and leadership development countries or through new channels resonates particularly with the highly
discerning Italian market.” A universal
statement around the world relates to
A Culture of Sustainability the ease of working with Irish brands,
Irish brands demonstrate an exceptional commitment to making on both a business level and a personal
a positive impact on the environment, culture and society as they grow and level - to quote one brand founder
innovate in the beauty realm. This focus on sustainability is seeing a rise “we always get a warm welcome”.
in high quality, natural and sustainable products as well as driving positive
business practices creating collaboration and solutions that are leading to INTRoDUCINg
real change in the industry. Teri Smith, Manager Retail, Consumer & Online
Enterprise Ireland comments, “Many of our brands are founder-led and THE IRELAND PAVILIoN –
come from a commitment to make a difference both for the consumer and CoSMoPRof 2024
the planet. Their decisions are based on a principle to drive sustainable
innovation. This focus impacts every step of their business and many brands
are highly adept at using digital platforms to help further this messaging. ELAVE SENSITIVE SKINCARE bY
In a country renowned for our exceptional landscape, it is in many ways not gARDINER fAMILY APoTHECARY
surprising that Irish beauty brands are renowned for their leading expertise
in organic and natural beauty but we are seeing a much deeper and wider
purpose that is embedded in innovation and integrity which is raising the
benchmark in the beauty industry.” The development of natural beauty
is in the DNA of many Irish brands, it is a founding value of their business
ethos but also a great advancer of the sector making it an exciting
and rewarding time to buy Irish beauty.

Cosmoprof 2024 world. We look forward to welcoming Joanna Gardiner
2023 saw Enterprise Ireland’s and its them to the Ireland Pavilion.” says
health and beauty clients’ debut at Rachael James, Enterprise Ireland. Gardiner Family Apothecary is one
Cosmoprof with their dedicated Ireland The theme of the pavilion this year will of Ireland’s oldest family-owned
Pavilion. “Our inaugural year in Bologna be ‘Driven by purpose, perfected by pharmaceutical firms. For over 90 years
was marked by exceptional successes nature’ which reflects the sustainability- their skincare formulas have been at the
for all of the Irish companies exhibiting first message that Irish health and forefront of dermatological solutions
on our pavilion. It also included the beauty brands are characterised by. for sensitive skin. This pioneering
remarkable achievement of Nunaïa Their combination of clean, natural and tradition has continued through three
Beauty who was awarded the top biodiverse ingredients with scientific generations, the current CEO and
‘Green & Organic’ accolade, to win technologies is bringing innovative, granddaughter of the founder Joanna
what can only be deemed as the Beauty independent skincare and cosmetics Gardiner, added to their portfolio
Oscars was a feat we are all very proud to the global market. There will be 8 with the introduction in 2000 of the
of. We are delighted to be returning in brands on the Ireland pavilion, ranging Elave Sensitive Skincare range which
2024 with some new brands, G5® Haute from well-established names to first time has been specifically designed as an
Cosmétiques by LLR-G5, GROUND exhibitors. The selection represents the everyday head-to-toe regime to cleanse,
Wellbeing, Pestle & Mortar and The diversity of the Irish beauty sector as well hydrate and protecti sensitive skin.
Kind Brand Company and look forward as an impressive collection of award-
to meeting the high calibre buyers and winners making the pavilion a must-visit
distributors who come from around the for buyers, press and trade partners.