Page 117 - EM - Export Magazine Perfumery Edition

COMPANY

Thanks to the use of Artificial Intelligence The glow of a burning core sphere Behind Agarthi scent Core
highly evocative images have been beyond the opalescent mist is pursued, Agarthi Scent Core is the result of an
created. Starting from the sea is a natural where day and night mingle. Sparkling eclectic group of professionals lead by
beginning, the journey to Agarthi starts diamonds make inroads through its Aquacosmetics, boasting many years of
with a shipwreck to hidden shores, as rocky crust, crystals. A line of floating experience in marketing, design, and artistic
the protagonist of this exploration. The lands slowly rises, chiselling the horizon perfumery, and each brought their own
fury of the waves is braved under stormy as far as the eye can see. Clods of knowledge and experience. Each partner
skies until the inevitable shipwreck lands continents lost in the air stand out in and supplier did not limit themselves in
on mysterious hidden shores. Once the soft purple light of this timeless creation but went beyond it, and this allowed
at the top of these impervious cliffs, a place, alabaster carved cities gleaming the project to become real #agarthilegacy.
mysterious woodland is revealed. at the summit. The roar of waterfalls
leads to a pond of aquatic particles, rising
like a nebula. Rich garlands and lichens
lap at the banks and leafy roots and
dew-covered flowers join the hypnotic
chant of the waterways spell, in a lush
lost paradise. As Agarthi is a fantasy
and imaginary world, there was the urge
that this project had to be sharable with
everyone and this has been deemed
successful, thanks also to A.I. through
which spectacular inventive images
have been created based on Agarthi
storytelling. Just as a painter turn oils and
colours into an image, A.I. was used to
amplify this journey to its best.

The Agarthi collection takes us to the “scent core” of this alternate generations. Maison Mane has also developed a patented,
universe, drawing a map of wonders spanning dreamscapes in revolutionary eco-extraction technology called Jungle Essence™
a secluded enchanting world. The greatest noses of the French to produce odorous molecule extracts of exceptional quality
Maison MANE responded enthusiastically to Agarthi’s call, and purity while preserving the olfactory properties of the
shaping a fragrant project with fantastic contours. The MANE original raw materials. The creators of the fragrances are Cécile
perfumers selected the most distinctive raw materials in its Matton for Hidden Shores, Mathieu Nardin for Burning Core,
portfolio to create Agarthi fragrances, meeting sustainability Serge Majoullier for Floating Lands, and Alex Lee for Waterways
criteria and adopting a conscious sourcing system: a social Spell, all from Mane.
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partnership programme that supports the development of Aquacosmetics -worldwide manufacturer
local resources and the protection of biodiversity for future and distributor of Agarthi @agarthi_scentcore