Page 118 - EM - Export Magazine Perfumery Edition
P. 118

INTERVIEW






          ROSA VAIA and








               VIEFFENOSELAB


               THE






                          A MULTI-FACETED ACTIVITY





                                                   A passion for fragrances
          Rosa Vaia has opened                     Rosa  Vaia  is  Master  Perfumer  and  sole  owner  of  the  company  Vieffe  NoseLab,
          a multifaceted Venue                     located in the idyllic surroundings of the Park of the Partenio near Naples. She is
                                                   always on the outlook for new ideas to create unique, beguiling and sophisticated
          foR the celebRation of                   fragrances. As from this year, she is also sharing her extensive knowledge and skills

          peRfume fRom a to Z                      with the students of the Italian Perfumery Institute, where she holds a course on
                                                   niche perfumery, from creation to production and distribution.

                                               we interviewed Rosa Vaia about her
                                               important entrepreneurial project



                                               EXPORT  MAGAZINE:  You  have    EM:  How  did  you  study  the  environmental,  part
                                               recently  opened  the  Vieffe   and what do you do in the Noselab?
                                               NoseLab, half-way between a     RV:  One  of  the criticalities deriving  from  the location
                                               demonstration laboratory and    in the Park is represented by the emissions of alcohol,
                                               a production  plant;  how  did   which we have annulled thanks to a system of hoods; in
                                               this project come into being?   addition, we have a very meticulous fire prevention plan.
                                               ROsA VAiA: During the pandemic,   We worked very hard to avoid any type of emission and
                                               during the long walks in the open   all rejects are also treated and put back into production;
                                               air  with  my  family  in  the  Park  of   special  attention  is  also  paid  to  waste  management,
                                               the Partenio, in the province of   Concerning the buildings, there has been no increase in
                             Avellino, I noticed some abandoned buildings, a former   volume, nor do we plan any for the future. In addition,
                             industrial estate in the park, which had been vacated   the roads and logistics are commensurate to the very
                             after an insolvency. I saw in these ruins the potential to   reduced volume of a soft plant, which does not have
                             do something I had been thinking about for some time,   large daily loads and seldom heavy vehicles. The access
                             a small laboratory that summarized all the production   road that leaves from the municipal roads has stayed
                             phases of fragrance and which would allow me to work   the same in beaten earth, along which I have planted
                             directly on creativity with clients, for prototypes and   autochthonous trees typical of the park, including
                             small batches. This site, located in a panoramic point   aromatic plants of the Mediterranean maquis, buying
                             with a view over the Gulf of Naples, inspired me for   the young plants from regional forestry nurseries. This
                             the idea of the Noselab. After an attentive study of the   green  path,  which  is  accompanied  by  the  species  of
                             constraints, and with quite a few problems, I bought it   wild herbs and shrubs already present, enhances the
                             and transformed it into a production site with a reduced   access and at the same time reduces the impact of the
                             impact and zero emissions.                        traffic  linked  to  the  site’s  activity;  it  is  also  a  prelude

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