Page 28 - EM - Export Magazine Perfumery Edition

COMPANY

ThE SCENT Of

SOLIDARITy

BEING A MAISON OF ExCLUSIVE PERFUMES WITH

A LINK TO THE PAST BUT STRONGLY FOCUSED ON

THE FUTURE MEANS MAKING AN EFFORT NOT ONLY

TO CREATE ExTRAORDINARY FRAGRANCES, BUT ALSO

TO EMBRACE OTHER VALUES, SUCH AS SOLIDARITY

All of this has given rise to Spray to Help, a collection
with which Xerjoff promotes important actions on a
planetary scale. Part of the profits is destined to the
many adherent associations.
“The future of luxury companies is associated to the
Greek concept of ‘Kalos kai Agathos’, that is, what
is beautiful and good for people and for the planet”,
declares the Group’s CEO, Sergio Momo, “and this
thought has always been accompanied by the evolution
of our business. We collaborate with businesses
committed to the common good, authentic examples of
how to build the future with wisdom and awareness”.

NiCHe FRAGRANCes TO
sUPPORT NOBLe iNiTiATiVes
Xerjoff is well aware of this and has kept a dedicated
collection for many years, making an exceptional
effort to help the environment, cancer patients, and
local flora and fauna, as well as their inhabitants, in
various parts of the world.
The brand invests energy and resources in Research
& Development to make sure it is always in step with
the demands of today’s society and with the values
that identify the new generations.

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