Page 32 - EM - Export Magazine Perfumery Edition

INTERVIEW

RANCé 1795

THE PERFECT HARMONY BETWEEN TIMELESS

HERITAGE AND CONTEMPORARY ExCELLENCE

We honor our Heritage by continuing our activity in the
contemporary world of “niche” or “artistic” perfumery.
At the same time, we always seek to move forward with
the same creative and innovative attitude of our founder,
that has kept us alive for more than two centuries.
A perfect example of the balance between our Heritage
and innovation is represented by our historical
Headquarters: today our offices are still based in
the same historical building which once hosted
the production processes and that, after a careful
restoration, has come back to a new life.
All the Rancé 1795 Company is based upon such a
continuous, day-to-day renewal of our historical legacy:
the perfect harmony between Timeless Heritage and
Contemporary Excellence.

EM: Could you tell us something about your main
collections?
GR: “Il est de parfums qui chantent les transports de
EXPORT MAGAZINE: Mr. Rancé, your company l’esprit et des sens”. These words by Charles Baudelaire
boasts ancient traditions: how did you manage to describe perfumes which are able to portrait a whole
safeguard them, and the spirit of the brand, in the universe, talking to all senses and reaching the status
current fast-paced, always-changing times? of artworks: this is the goal all our creations are meant
GiOVANNi RANCé: The Rancé family has preserved to achieve. This is a perfect synthesis of our vision, as
a handful of values which, passing from father to son, RANCÉ 1795 fragrances are sophisticated works, a true
became the core values for all our activities. mosaic of inspirations.
These are: a taste for excellence, an uncompromising As Collection Impériale, our main collection: starting
attention to quality and – they say – a certain savoir- from an historical figure, an antique recipe, or a
faire. I do not know whether such qualities are in some conceptual inspiration, the perfumes we create speak to
way linked to my family’s relationship with the French all senses and are a subtle game of cultural references
imperial court, but surely such a special contact had a and graphic design. Collection Impériale is inspired
positive influence on the level of quality and beauty of by the unique Heritage of our Maison, as our founder
all Rancé creations. François Rancé was appointed as official purveyour
Perfumery today tends to be divided into several to the French Imperial Court. The special relationship
compartments according to the fragrance components, between the imperial court and the Rancé family is at
concept, brand… RANCÉ 1795 is a perfume Maison the heart of our collection, who embodies both our
priding a unique tradition of excellence. history and our contemporary approach.

30