Page 34 - EM - Export Magazine Perfumery Edition

INTERVIEW

Ultimately we want people to discover the stories and EM: How did you structure the distribution in the
artisanal processes behind our products: this is why we various foreign markets, in and outside europe?
partner with international Distributors, able to establish GR: Today RANCÉ 1795 collections are distributed in
our Maison’s collections in their Countries, and is also over 50 Countries, with an ever watchful eye on emerging
why our focus is of course very much on the expansion markets. We are aimed at international growth in all the
through international markets. markets in which we are present, and at entering the
ones mature enough to look for artistic perfumery. We
are also pushing on travel retail, particularly in Far East,
where we are achieving excellent results.
Therefore, currently we are available both on the
domestic and duty-free markets.

EM: Rancé has gained a well-established presence
on the Asian markets, with constant growth. How
do you explain this presence, and above all the
expansion you are now gaining on the complex
Chinese market?
GR: Outside Europe, there is trust and interest in what
comes from the European tradition and creativity.
Our Heritage is a reassuring theme and, most of all,
we represent both the Made in Italy excellence and the
French identity and savoir-faire. These two elements,
combined, are a great leverage for the Chinese market,
who is eager to discover artistic fragrances with a unique
touch. One of the main reference points for our Chinese
customers is also the Singapore Changi duty-free, where
we have a widespread presence. At Changi, customers
coming from China have learnt out story even before
our arrival on the mainland market.
Claudia Stagno

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