Page 29 - EM - Export Magazine Perfumery Edition

COMPANY

1986: THis is HOw XeRJOFF
sUPPORTs CANCeR ReseARCH
Spray to Help has been a part of the line since 1986. This date is more than
just a number; it is the year of the creation of the Piedmont Foundation
for Cancer Research, supported by Xerjoff. The Candiolo Foundation
has successfully created in Italy a cancer centre that combines science
research and the clinical sphere, providing cancer patients with the best
human and technological resources available today. The fragrance was
created by mixing the olfactory notes of green tea, mandarin, cardamom,
and orange blossoms, to win over your sense of smell with a wave of sweet
and slightly citrusy freshness. “The Candiolo Foundation is a great friend
of Xerjoff’s”, added Momo. “Being able to have a closer look at the ways in
which they support research is extraordinary. 1986 is a small piece added to
a large and monumental human chain of solidarity”. In this case too, Sergio
has offered all his knowledge, experience and creativity to give shape to
a fragrance that smells like something good, just like the project that has
sAVe Me: THe New PeRFUMe inspired it.
CReATeD wiTH QUeeN’s BRiAN MAY
A specific question is in order: what do Sergio Momo
and Brian May have in common? and the event is organised by the charity association
“The wish to protect wild fauna in collaboration with The Elephant Family. The soirée gathers celebrities
NGOs, governments and institutions from all over the from all over the world to participate in a masked
planet. The perfume is named after the foundation ball where glamour and charity rule together.
created by May and Brummer, Save Me Trust, committed CoExistence is another fragrance of Xerjoff’s Spray
to the defence of animal species at risk of extinction”. to Help collection, and for the Animal Ball it has
The fragrance contains all the effort made for donned a new soul, turning itself into a cocktail and
endangered species, transmitted through well-defined delighting guests such as King Charles III and Queen
olfactory notes, including pink peppercorn, jasmine, Consort Camilla. The perfume contains the pungent
chamomile, and mimosa, sweet and soft ingredients notes of osmanthus, blended with the absolute and
for a unique and charismatic unisex perfume. seducing notes of jasmine and bergamot. Enclosed
This is an original and doubtlessly unheard-of in a hand-painted bottle, this is an all-around
collaboration between a perfume artist and a exceptional fragrance, from concept to essence.
musician, who worked together day after day The Spray to Help line spreads the joy of wearing
searching for a fragrance that was not only pleasant, solidarity, which,like all beautiful things, looks good
but also able to transmit, to summarise in a few on everything and everyone.
wisely distilled drops, the willingness to bring
concrete change to the world.

COeXisTeNCe is THe sTAR
OF THe ANiMAL BALL eVeNT
wiTH THe eNGLisH ROYALs
Flair, creativity, fashion, sustainability and royalty. If
we were asked to search for an event that contains
all of these, the answer could only be the Animal
Ball in London. Every year a fund raising event is
held at one of the British Royal Family’s residences,
luxurious Lancaster House. The goal is to raise funds
to protect wild fauna and local populations in Asia,

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