Page 95 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

ISlAND OF FRAGRANCES:
tHE NEW MAVIVE HEAD OFFICE

A garden of roses and a park with olfactory routes which will extend
over the three hectare bought by Mavive next to its long-established
head office in Via Altinia. The project, called Island of Fragrances,
reflects the attention to sustainability and the historical tradition of
the company. The new HQ meets the need for international growth
of the company and has been designed according to criteria aimed
at developing the environment, well-being, creativity of work and
staff. The complex will house the research and cosmetic and perfumery formulation laboratories,
spaces for product development, quality control, areas for virtual activities, recreational areas
and areas for formation. There is also be an area for the Historical Archive of the Vidal family
open to visitors. The building will be inserted in greenery covering three hectares with a park
characterized by botanic species which are used in perfumery and which will also have a didactic
route open for visits by the public and schools. The cultivations will include the famous, rare and
precious Moceniga Rose, originally imported to France from ancient China and then cultivated
in Venice, characterized by a slightly nuanced silk rose colour and with a delightful, fruity and
feminine scent. The existing head office remains for logistics and is located in a strategic area
near Venice, only five minutes from the airport and connected to the motorway and railway.

alPs liFE PUrE sEnsaTions PolicE EnTErs THE METaVErsE
Alps Life Pure Sensations is the new lifestyle brand by Mavive linked WiTH aUDaciTYlanD
to sustainability, olfactory innovation and the natural universe. The evolution of Police is guided by
All the line uses sustainable ingredients and conveys pure Alpine innovation and digitization and is the
well-being thanks to the use of scientifically tested fragrances. first brand in history that, starting
The partnership between Mavive and the essence house Givaudan from glasses, has transformed
has allowed the use of the innovative technologies VivaScentz™ its style into a real lifestyle. This
and MoodScentz™, which aim to help consumers reach a holistic complete lifestyle world has
sense of well-being. Thanks to many years of research, it has now created Audacityland, a
been possible to go beyond the basic approach of aromatherapy, platform based on 2.5 web
developing guidelines to design fragrances that can bring technology connected to an
scientifically-proven benefits for mood improvement. interactive and navigable
The ALPS line comprises two eaux de parfum and body care metaverse where the products
products. ALPS Eau de Parfum opens with cool top notes, which and values of the lifestyle brand
recall crisp mountain air. Wild Horse Eau de Parfum is characterized are represented. Audacityland is
by energizing citrus notes and fresh aromatic herbs which recall a place which redefines the logics
the invigorating air of the Alps. The lively woody and earthy tones of interaction between the brand and its consumers, who, by
of Patchouli and Vetiver recall a rocky paradise that can be found registering, join the first Police community, obtaining a personal
in these mountains, and an environment where a white wild horse membership token, certified thanks to the
gallops away in freedom. All the raw materials are extrapolated use of blockchain technology. To unite the
sustainably thanks to the Sourcing4Good programme. The bottle physical and the digital, the P-Coins
is made from recycled and recyclable glass and the box of recycled can be obtained not only navigating
paper from birch, with FSC and Vegan OK certification. and carrying out missions in
the Police metaverse, but also
purchasing the products in
the Audacityland My.Avatar
capsule collection, made up
of two pairs of glasses, two
fragrances and a smart watch.

89