Page 96 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

VIEFFE NOSELAB

“TAILOR-MADE” NICHE FRAGRANCES,

OLFACTORY LOGOS AND OLFACTORY

MARKETING: FROM CONCEPTION

TO PRODUCTION

Vieffe Noselab is the place where the art of perfume
becomes an extraordinary journey. With over
fifteen years of experience in the field of creation
and production of haute parfumerie, this company
offers new prospects in olfactory communication,
carrying on its commitment to excellence. With
the Master Perfumer Rosa Vaia at its head, Vieffe
Noselab is a real hotbed of made-to-measure
olfactory identities, of emotional atmospheres that
capture hearts and minds. The creative laboratory
works in close contact with important companies
and luxury brands in various sectors and thanks to
the particular type of relationship with clients, has
become a point of reference in the world of olfactory
marketing. Vieffe Noselab is an essence company
which produces essences and fragrances in alcohol,
it is based in Quadrelle, in the province of Avellino, in
the Parco del Partenio, an idyllic place which, like a
cradle, envelops the company and becomes a daily
source of inspiration. Nature plays a fundamental
role in the work of the perfumer, as it is from it (but
not only from it) that the art of perfumery draws to
create essences and raw materials that can give rise
to perfumed creations. The evocative role of nature
in the creative environment is also undeniable.
This is why Rosa Vaia has chosen a place nestling
in greenery, silent and full of peace far from the
polluted air of the city and its chaos, full of vegetation
and fauna that are protected with the annulment of
emissions of alcohol thanks to the Vieffe Noselab’s
system of internal absorption.

“Standing out is the key to

success on a saturated market”

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