Page 98 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

A JOURNEY INTO THE OLFACTORY WORLD OF
CERERIA

TERENZI

The business in the field of candles and waxes, in the
family, dates back to a very long time ago, when our
grandfather, with his brother, had a company making
candles for the liturgical world. Our father, who joined
the business when he was very young, found he had
a different vision from that of his relatives; a real
precursor of the times and with an ecological soul
(the word sustainable had not yet entered everyday
language) he started recycling water, a system which we
still use today, in all the formulas. We are at zero impact
and we were among the first to obtain environmental
certification. To answer your question, we have never
questioned the fundamental values of the beginning, i.e.
an ethical vision of the business. This is why we are what
we were, and every day, in inventing what we should be
for the future, we always reason coherently.

EM: Has Cereria terenzi, which is the name the
company started with, kept on making candles?
Pt: Absolutely. Grandfather and our father created the
first scented candle in the world in the 1970s, merging

INTERVIEW WITH the extraordinary skills as Perfumer and Master
Candlemaker. Grandfather Guglielmo, thanks to to his
PAOLO TERENZI, knowledge in the world of perfumery, was able to extract
PRESIDENT AND NOSE ingredients from the flowers and fruit he grew. He was the
first to create a solid liposoluble and not hydrosoluble
essence as is usually the case., revolutionizing, with
EXPORT MAGAZINE: Your company, which has the inventive genius of our father Evelino, the world
existed since 1968, is family-run and over time has of candles. Today we like to keep the style we learned
had a major evolution. How have you succeeded in from grandfather and our father, naturally also with
keeping your initial values? the collaboration of the most exclusive growers and
PAOlO tERENZI: My sister Tiziana and I represent the extractors of essence in the world, focusing on the quality
third generation, and we remain close to our beginnings, and rarity of the precious harvests, always attentive
continuing the tradition that our grandfather carried on to the quality which for us, and for all our team, is a
with our father. starting point, and not a point of arrival.

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